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3 Profitable Sports Business Ideas And Opportunities You Should Try In 2023

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Australia is a nation of sports enthusiasts. More than 90% of adults are interested in sports, while 3 million children and 13 million adults participate in sports yearly, and 3.1 million Australians volunteer in sports and recreation every year. It implies you have a ready market if you can build a sports business that resonates with the masses.

However, different ideas and opportunities have distinct profit margins, and you’d want the most profitable. In that regard, here are the top three sports businesses you should try in 2023: 

  • Training business

You may start training classes if you’re a sportsperson talented in one or more games. You can choose to train children or adults. Running a sports training business is exciting and rewarding as you pass your skills to upcoming players and see them excel in sports. Once you hire a suitable place for practice, purchase the right training equipment and employ qualified staff.

You can launch your own sports brand or consider working with the best Australian franchises. The franchise model is notably advantageous because you get help and support from the parent company with a proven plan for success. Moreover, the brand is already established, meaning you won’t struggle to create awareness from scratch.   

  • Sports gym

In the 2022 financial year, approximately 49.1% of Australians between 18 to 24 years used gyms, sports or leisure centres, and fitness clubs. It means you can attract individuals who want to be fit or entire teams of specific sports. A football team, for instance, may need a gym for group workouts. You can approach coaches of local teams and negotiate workable contracts. 

Here are a few factors to consider before starting a sports gym:

  • Location: Your gym’s location influences the overall success of your business. A gym located in a high-income neighbourhood will most likely attract moneyed clients, meaning you can set the membership fees higher than average. Also, it’d be best to set up your gym in an easily accessible area, usually close to residential areas.
  • Facilities and equipment: You must invest in superior-quality equipment to aid in exercises, from treadmills to dumbbells, barbell sets, stationary bicycles, training benches, ellipticals, balance trainers, pull-up frames, and rowing machines. Also, ensure the facility is always clean and well-maintained.
  • Costs: The most significant expenditures in a gym are equipment purchases, staff salaries, and rent for the facility itself. Factor all these expenses and determine if your start-up capital is enough, or if you’ll have to seek finance from outside sources like family and friends or apply for a loan.  

Getting these three fundamental elements right sets up your gym business for success. Typically, the better the amenities and equipment in your gym, the higher the rates you can charge, meaning more profits.

  • Sporting goods retail shop

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Another great sports business idea is sports goods retailing. With this kind of business, you can sell sports items and equipment, including sports shoes, cricket kits, T-shirts, and other sports-related accessories. To start a successful sporting goods business, do the following:

  • Analyse the market: Before opening a sports goods store, you must evaluate your competition to identify critical gaps that you can capitalise on. Otherwise, a mere duplicate of your competitors’ shops may not yield the desired profits.
  • Pick a feasible niche: Besides studying your competition, you’d want to know the kind of popular sports activities in your area. You can narrow down your products to one or two sports and reap the typical benefits of specialisation. A niche enables sports fans to recognise your products and brand effortlessly and helps you streamline your operations. 
  • Create a business plan: A detailed business plan is crucial for the growth and success of any business. It enables you to set clear goals and acts as the blueprint for running your business.   

A comprehensive market analysis helps you identify highly profitable sporting goods you can stock in your shop. And coupled with a well-thought-out plan, your business can quickly take shape and generate impressive income.


The sports market in Australia is growing and presents a wealth of opportunities for entrepreneurs and investors. Whether you are interested in putting up a sports training business, a fitness and wellness centre, or selling sports apparel and equipment, there is an ideal business opportunity for you.

The sports industry offers lucrative business ideas and opportunities owing to the abundance of participants and fans. However, before launching a business idea, ensure it’s viable by conducting extensive feasibility studies. You’d also want to pursue the sports business idea you genuinely love and have the resources to actualise it.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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