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4 Ways Shapes Can Affect Your Business Brand Logo

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business brand logo

When designing a logo, a shape isn’t simply a shape. Every shape has a meaning, and just like colors, it evokes certain feelings. This is why when you are looking for new logo ideas you need to be careful when picking the shapes you use in it. Shapes can make or break your brand and image, and through shape, you also can project your visions and future goals.

That being said, let us talk about how shapes affect brand logos:

  1. Shape Is a Symbol of Your Brand

Your brand logo is not just a logo; it represents what you do and how you do it. It represents your vision, purpose, beliefs, personality, career, and future goals in one symbol.

Shape is in your brand logo because it tells what in your brand is important. By picking the right shape, you can communicate your values and vision to your target market.

  1. Shape Says a Lot About You

Shape is a visual cue that provides a lot of information about a person or a brand. A shape in a logo can tell a lot about a person’s personality, interests, background, and future goals.

When designing a logo, choose the shape you want to use, but consider the history of the shape. A shape can be a powerful tool that can tell a lot about you and your brand.

  1. Shape Convey Your Purpose and Your Future Goals

Like we’ve mentioned earlier, your brand logo is your brand. It represents what you do and how you do it. It’s your vision, your purpose, and your future goals in one symbol.

When designing a logo, you need to choose a shape that represents your brand and your vision.

It’s your logo, so you can pick the shape you think best represents your brand, values, and future goals. The choice of shape should be carefully considered because once you’ve chosen a shape representing your vision and purpose, you and your brand will be tied and associated with it forever.

  1. Shape Evoke Certain Feelings

By choosing the shape you want to use in your logo, you are also choosing the feelings you want to convey to your target market through shape. Whether you want to convey feelings of excitement or professionalism, you need to pick the right ones. In the end, they represent your brand, values, and future goals.


When designing a logo, keep in mind that it’s not just about using the right color or finding a unique shape. It’s not just about making everything attractive to the eye. It’s about telling a story, about conveying your message, about sharing your vision. The correct shape, color, and more will tell your target market exactly who you are, what you do, and how you do it. It will show how you envision your brand in the future, and it will tell everyone who you are and what you are all about. As such, you must take the time to pick and choose the right shapes and the like for your logo. If you cannot do this yourself, feel free to reach out to freelance logo professionals who can help you create the perfect logo that represents exactly who you are.

Logo AI is a powerful AI-powered logo maker helping companies generate high-quality logos that speak volumes about the business. If you are looking for the best free logo maker, use our platform today!


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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