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5 Reasons Your Business Needs Social Media Marketing

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According to a recent survey taken in the U.S, the number of social media has increased to 2.34 billion, and the growth is expected to increase up to 2.95 billion by the end of 2021, and this has shown the world that social media has been ruling the field of technology.

By experiencing the live growth of social media every day, people from the field of business have come up with an idea to increase engagement on social media through social media marketing. The survey from the U.S also tells us that every single day, more than 12 million people use social media a minimum of twice a day to communicate with people all across the globe and to post content online. Social Media Marketing was introduced to increase the sales and reach of the product and the business as well. It is easy to understand and use, and is very much affordable than the old traditional way of putting out posters and many more.

There are many reasons why a business, ranging from small startups to large enterprises, requires social media marketing agencies  to increase their sales traffic and reach among the target audience.

Some of the popular reasons why a business requires social media marketing include

  • Social Media Marketing is very simple to follow and understand
  • Helps you analyze Target Audience and build a relationship with them
  • Increase the sales and build the brand
  • Improve and create brand loyalty and brand authority
  • Offer rich and excellent customer service
  • Extract important customer insights and start social media campaigns
  • Gain attention during events and allow targeting and retargeting
  • Fight Competition and decrease marketing costs and many others.

Some of the reasons are explained in detail below:

1. Simple, Helps you analyze target audience and build a relationship with them:

One of the main reasons why social media marketing is very much sought after and preferred is because it is very easy to use and understand. One of the most technical cities in the world, the U.S, prefers social media marketing for the past 10 years and they have the main source of marketing for the country, just like many others.

Another important requirement of any kind of marketing includes analyzing the target audience and building a good relationship with them. It can help you increase engagement on social media when you converse, listen, engage and educate your target audience. This can be done by getting customer insights by updating statuses, shares, likes, reading their tweets, and much more.

Tools can also be used to find the right audience for your specific business.

2. Increase the sales and build the brand:

When you use social media marketing agencies to increase engagement on social media, they increase the website traffic and help other people know more about your brand and product easily .  To increase sales and build the brand, use your social media pages extensively and make them attractive and attract an audience.

Post great content consistently and include a link or CTA to your business website to drive traffic. Keep your activities and content interesting and creative so that it attracts an audience and builds your brand.

3. Build Brand Authority, Offer great customer services, and understand customer insights:

Building brand authority just means that you must have vast knowledge about your business ways, your product, and your respective industry . According to the U.S, survey, and research done by Social Media Examiner, the audience practically depends majorly on social media to learn and understand more about brands, businesses, companies, and the products they sell, before they decide to buy a product.

Use social media marketing wisely to create your brand authority and to increase engagement on social media by posting great content on social media pages and blogs and offer great customer services by understanding what the customer exactly requires through customer insights. Tools are available to assist you to understand customer insight as well as monitor your brand and competitor’s brand such as this media monitoring tool from Onclusive.

4. Gain targeting and retargeting and start appropriate social media campaigns:

A typical business objective that can be used to enhance business and brands through social media marketing, social media campaigns are popularly preferred by all sorts of social media analytics in recent times. Tools can be used to assist you to launch social media campaigns that can increase ROI and target.

By launching targeting campaigns, businesses can maximize exposure to their target audience. Retargeting, on the other hand, uses social data to reach out to the right key audience using targeting.  This can help you analyze your company, the industry, and your audience.

5. Gain Attention during events, Fight Competition, and decreasing marketing costs:

By keeping your methods of social media marketing attractive and being unique with your approach of selling the brand both online and offline, it can help you gain attention during events.

It helps you fight competition with other similar brands, and by using social media marketing costs, marketing costs can be reduced since they avoid the fuss and mess of the old traditional way.

According to the U.S, social media marketing is said to be one of the most preferable and profitable ways of marketing and has now even become a popular career choice for many freshers in the field of advertising and marketing. The field is developing every day with new techniques and methods. Use social media marketing to make your business flourish and bloom most simply.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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