INNOVATORS VS COVID 19

Myedubag-A New School Education Platform to be Used With or Without Money

Published

3 years ago

02/19/2021

Kokou Adzo

We talked to Abhinav Pradhan of Myedubag about homeschooling and he had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times?

Abhinav Pradhan: Thanks. A lot of precautionary measures are taken.

Tell us about you, your career, how you founded Myedubag.

Abhinav Pradhan: We started this company in 2015 and got it operationally active since 2018 since I came on board full time after leaving my job with a renowned education company in India.

We are a young education company with a focus on offline and online education. We are primarily into 4 segments of school education: Publishing, Self Learning, Distribution and Home Schooling.

How does Myedubag innovate?

Abhinav Pradhan: We are a customer-centric company. Our research and offerings are totally dependent on the current time circumstances.

How the coronavirus pandemic affects your business, and how are you coping?

Abhinav Pradhan: We knew time keeps on changing; thus, we always kept our work both online and offline. Since the start of the pandemic, we have expanded our homeschooling solutions. However, there are schools which uses our books too.

Thus, since the pandemic started, the demand for our services has surged.

Did you have to make difficult choices, and what are the lessons learned?

Abhinav Pradhan: I think even in this segment companies are struggling, for example, if we talk about typical publishing company they have struggled too. Companies with online and offline reach have been able to stay afloat.

And when we talk about education, it’s not limited to a few segments; hence we always wanted to have a strong presence in each segment, and we are moving towards achieving the same.

How do you deal with stress and anxiety? How do you project yourself and Myedubag in the future?

Abhinav Pradhan: In the coming years when parents will think about one-stop and the best platform to serve all their needs, it will be just a few companies offering that, and we will be one of them.