The Rise of Customer Research During the Pandemic

Aggelos Mouzakitis of Growth Sandwich tells us about customer research.

First of all, how are you and your family doing in these COVID-19 times?

Aggelos Mouzakitis: Thankfully, everybody is physically safe. Although, after almost a year of soft or harsh lockdown, people start getting mentally tired. I wish this pandemic ends soon.

Tell us about you, your career, how you founded Growth Sandwich.

Aggelos Mouzakitis: I was originally a marketer, and back in 2016, I started questioning myself why the same tactics work for some companies and don’t for others. I took a sabbatical and researched the topic deeply. This led me to concepts such as Product/Market fit and advanced customer research theories. I got fascinated and immediately started working towards pivoting myself to a Product Manager with a strong Customer research background.

How does Growth Sandwich innovate? 

Aggelos Mouzakitis: We perform the most advanced customer research in the world to help software companies de-risk the costliest and riskiest product and growth decisions.

How does the coronavirus pandemic affect your business finances?

Aggelos Mouzakitis: To be honest, coronavirus has positively impacted our company. The reason behind that is that there has been an explosion in the use of remote solutions and software. This explosive growth and fierce competition have done only goods to our sector.

Did you have to make difficult choices regarding human resources, and what are the lessons learned? 

Aggelos Mouzakitis: Not really; as said, it’s been an amazing year for us, financially, so we are constantly growing.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Aggelos Mouzakitis:  My company and I personally are remote since 2017, so the coronavirus did not really impact the way we are doing business or the tools we’re using. Thankfully, we have built a brand since before the pandemic that helps software companies hire us without traditional, physical pitching. Our case studies speak for themselves.

Did you benefit from any government grants, and did that help keep your business afloat? 

Aggelos Mouzakitis: No

Your final thoughts?

Aggelos Mouzakitis: Our world is changing, that’s for sure. We all need to embrace this change and adapt. But apart from all the business conversations around, this year taught us something more important: the importance of health, both physical and mental, and to protect our friends and family.

Your website?

www.growthsandwich.com