Tell us a few words about the founders and how the idea came:
Many people in sub-Saharan Africa (25% to 77.3%) use artificial depigmentation to lighten the natural hue of their skin due to sociological pressures or to solve a dermatological problem.
In Benin, this practice relies on the use for several years of medication or masterful preparations with high lightening potential diverted from their medical indications, counterfeit drugs of illicit lightening products due in particular to their presence in their composition of corticoids, hydroquinones, or even mercurial derivatives. All layers of society are concerned, but more concentrated among young women, aged between 20 and 40 years of all denominations.
Your products and services:
Agri-Siloé is a social and solidarity company which extracts and packs cosmetic oil from the agro-ecological seeds of Moringa in 50, 100 and 250 ml bottles (with a hive installation within the plantation which increases productivity) towards persons suffering from bodily disorders (a direct consequence of depigmentation); Anyone who wants to protect, moisturize and harmonize its complexion and the professionals who manufacture cosmetics (soaps, body lotions, ointments, lotions …). The oil that is distributed through pharmacies, beauty and beauty establishments, hairdressing salons, massage and reflexology centers and dermatological treatment rooms through the policy of network marketing, digital marketing and Co-optics; The oil is obtained by cold presurassion of the seeds of Moringa without chemical addition or preservative.
Your success factors
Agri-Siloé to achieve its objectives, set up an innovation platform bringing together all players involved in the Moringa oil value chain (suppliers of inputs, producers, collectors, processors, traders, support structure…), in order to meet its commitments to equitable economic growth (The objective of Fair Trade is Sustainable Development)
One of the objectives of the Agri-Siloé association is to encourage the conduct of profoundly “ethical and solidarity” projects throughout the sector, restoring to Man the place he deserves in the balance of trade. With the Agri-Siloé association, all the challenges of the cosmetics market are redesigned. The cosmetic and natural industry of tomorrow can not neglect the ethical and environmental issues related to its activity and Agri-Siloé aims to provide a basis for reference to this evolution.
Your factors differentiating and disruptive compared to the existing
Innovation: Agri-Siloé offers an extra virgin dermato-cosmetic oil without chemical additives or preservatives:
Body oil for children and adults (all skin types)
Oil of reconstructions of body tissues (persons suffering from dermatological disorders)
Sweet almond oil massage and reflexology.
It is first to understand the consumer, constantly seeking an alternative and biological mode of consumption, essentially determined by health and hedonistic concerns.
Beauty centers that offer care to their clientele look for products that can best meet the expectations of their clients.
Gradually integrating social responsibility into the company’s strategy and overall business activities enables it to meet the expectations of its stakeholders, stimulate innovation and thus enhance its competitiveness and overall performance. By contributing to the challenges of sustainable development, the company assumes its share of responsibility, in conjunction with public policies and working with players in the economic development of the territory.
Your business model (how do you make money?)
Agri-Siloé is a social and solidarity company which extracts and packs cosmetic oil from the agro-ecological seeds of Moringa in 50, 100 and 250 ml bottles (with a hive installation within the plantation which increases productivity). The oil is distributed through pharmacies, beauty and beauty establishments, hairdressing salons, massage and reflexology centers and dermatological treatment rooms through the policy of network marketing, digital marketing and Co-optics; It’s obtained by cold presurassion of the seeds of Moringa without chemical addition or preservative.
A few words about your competitor
There are products on the market that seem to currently satisfy the need identified. These are argan oil, olive oil, coconut oil and some soaps. But the high cost of these products and the specific need for effective and definitive reconstitution of melanin always remains a major problem for this category of customers
Most of these oils are imported, and they are prone to counterfeiting and cost too expensive (over 160 products, 30% were not compliant with cosmetics regulations in 2009 and 40% in 2010). This means that users do not necessarily meet their needs.
To learn more about you (website, twitter, video presentation …)