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Bitcoin Business Booms amid Lockdowns & Pandemic 

kokou adzo



Aleksandar Svetski Amber

We talked to Aleksandar Svetski about how Amber is the easiest way to invest in Bitcoin and he had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times? 

Aleksandar Svetski: Fine. I have a strong immune system, a background in natural health, and no concern for myself or my family regarding any respiratory viruses.

Tell us about you, your career, how you founded Amber.

Aleksandar Svetski: I am a lifetime entrepreneur. I left University to trade derivatives on the markets in 2007, experienced the 2008 economic downturn, and started my 20’s almost a quarter of a million in debt. This drove me to establish a series of business, with which I dug myself out of debt and made my first million by the age of 24.

I lost everything by 26 and started again. After a tumultuous end to my 20’s via a series of different startups, I launched Amber in 2018.

We’ve now raised over $2m from investors around the world, including the NYC Morgan Creek Capital run by the legendary hedge fund manager, Mark Yusko.

How does Amber innovate? 

Aleksandar Svetski: We make the most important innovation of the century easily accessible, i.e., Bitcoin.

Money is the fabric that enables society to function, and without an incorruptible, un-inflatable form of money, society becomes deranged.

Bitcoin fixes this. It enables people to opt out of government-mandated money, and therefore own their lives.

How the coronavirus pandemic affects your business, and how are you coping?

Aleksandar Svetski: Business has been great.

I’m just not happy about the ridiculous government-mandated lockdowns.

Small businesses & people all around the world are being decimated, while the big corporations, government & Wall Street do whatever they want.

It’s criminal.

Did you have to make difficult choices, and what are the lessons learned?

Aleksandar Svetski: We had some trouble raising capital at the beginning of the year but closed our round just prior to lockdowns.

How do you deal with stress and anxiety?

Aleksandar Svetski: I have dealt with much bigger problems all throughout my life, and also have a background in psychology & philosophy. So I’m fine.

I just try to help other people think more critically about governments’ draconian approaches worldwide through my writing & podcast.

Who are your competitors? And how do you plan to stay in the game?

Aleksandar Svetski: Our competitors are mainly “shitcoin casino’s” in which people are encouraged to gamble with different coins for “trading profits.”

We’re different because we focus on helping people build enduring wealth by moving their money into Bitcoin for the long haul.

Your final thoughts?

Aleksandar Svetski: If 2020 has shown us anything, it’s that governments and central planners can NOT be trusted.

They will put themselves and their own agendas first, all the time.

Individuals taking control of their own lives has never been more important…

Bitcoin enables this more than any other tool on earth because it’s the ultimate resource.

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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