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How to be the CEO of an eCommerce Company Today

kokou adzo



Alex Pilguy Decima Digital

We talked to Alex Pilguy of Decima Digital about multichannel Magento development and Covid-19.

First of all, how are you and your family doing in these COVID-19 times? 

Alex Pilguy: Doing great. I admit I have not been scared by this virus news, not before nor even after I got it. When I got it, it made me angry and upset. It has stolen so much of my time and energy to recover, which could better be spent on something else, more useful and fun.

Tell us about you, your career, how you founded Decima Digital.

Alex Pilguy: When I founded Decima Digital back in 2015, it was a step into a new avenue of hiring, paying, and sometimes firing. A completely new experience for me.

 Entrepreneurship itself was not something completely new. I have been working as self-employed a lot since 1995. However, there were years in between when I worked as an engineer for companies and corporations. They taught me a ton.

 I had no contracts and no promises of such when I quit. I wanted to do things that I like in a way that I believe is the best. It is a costly kind of freedom that means colossal responsibility, determination, and energy, only to realize if you step into this shoe.

How does Decima Digital innovate? 

Alex Pilguy: We provide e-commerce development services focusing on the Magento platform, and like most businesses with such a service-based model highly dependent on people. Their level of competence or incompetence can grow or damage our company. 

Said that I believe we aim to innovate in how efficiently we manage our projects. We want to excel in this most challenging area. Also, finding and building solutions that match best for our clients.

How the coronavirus pandemic affects your business, and how are you coping?

Alex Pilguy: I think we are doing ok. Our business was online all the time and what we have been doing all the time was online e-commerce solutions. Now it’s even more requested than before. We lost some clients whose businesses were based on offline interactions.

Did you have to make difficult choices, and what are the lessons learned?

Alex Pilguy: The great lesson I learned that not all people are the same. I thought that one could teach anyone to do anything, with a proper amount of time and effort. Man, was I wrong? Not working. 

To hire the best fit, I needed to learn how to see people for who they really are. In terms of strong traits and skills, etc. That was a great challenge to accept. As well as being able to say to someone, “we don’t need you anymore, thanks for your services.” To fire someone was hard at the start.

How do you deal with stress and anxiety? How do you project yourself and Decima Digital in the future?

Alex Pilguy: I don’t know what stress is. I mean, I long forgot what life is without it. And how it’s better if it is. I think of it as lazy and dull, not dreaming about when it all stops and I get back. Back to what? To not doing anything? No, thank you. 

The company’s future is to become a mature, healthy, strong, no chaos, a known brand with a killer portfolio.

Who are your competitors? And how do you plan to stay in the game?

Alex Pilguy: We have ambitions to compete with Accenture or Deloitte one day. We are currently less than 100 people, so there are plenty of companies and agencies of our size, and I see no point in naming any. 

We now provide unique and complex services that require excellent technical skills that are hard to replace by looking elsewhere; yes, you can try, but it would not be easy to find such Magento experts.

To stay in the game, we continuously look for talents and working hard on internal process and project management to be as efficient as possible. We learned that the main reason clients quit is either incompetence or poor management, so we are fighting these issues by all means.

Your final thoughts?

Alex Pilguy: One important lesson is that it is all about who you are. You need to be a better person so that other people would like to work for you. Company will only grow if you grow yourself, as a person, develop your business intellect, understanding core things, dreaming big.

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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