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Alexander Grozdov Amazying

Alexander Grozdov of Amazying tells us about helping entrepreneurs who sell at Amazon to deal with cash gaps. 

First of all, how are you and your family doing in these COVID-19 times?

Alexander Grozdov: All this situation was a bit scary at the beginning of Covid-19. Also, my business partner and I got sick at the very beginning of March last year. After that, we did not worry about ourselves, only our loved ones.

My office moved to a balcony, where I set up a workplace and worked from home for 4 months. I had a huge amount of free time since the remote work style saved a lot of time that I was spending on meetings and the way to the office. I became more involved in sports and took a couple of courses on the Coursera.

Tell us about you, your career, how you founded Amazying.

Alexander Grozdov: We had experience in trading, and we were learning a new area for us – fintech.

We decided to combine these 2 areas into a project that would help entrepreneurs who sell at Amazon deal with cash gaps.

How does Amazying innovate?

Alexander Grozdov: Market monitoring and networking allows us to find opportunities for innovation in our company. We are always open to trying new solutions that may improve our system or customer experience.

How does the coronavirus pandemic affect your business finances?

Alexander Grozdov: It did not affect our revenue much; we actually had an increase because pandemic stimulated shopping on online marketplaces. When our clients grow, we grow with them. 

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Alexander Grozdov: Hire long, fire fast. In my opinion, there should be clear metrics that will help at the right time to make the right decision to raise or fire a person.

In plenty of companies, I see the constant suffering of fellow managers. This is largely due to indecision and hiring mistakes. Every 1 minute spent on hiring pays off at least 60 times during further work.

Luckily, we managed to go through these rough times with the full team on board.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Alexander Grozdov: Our recipe is simple – we want our clients to feel comfortable when interacting with us. Decrease the number of clicks and get rid of unwanted bureaucracy. We use Сalendly,, Sendgrid and Zoom, of course.

Did you benefit from any government grants, and did that help keep your business afloat?

Alexander Grozdov: No

Your final thoughts?

Alexander Grozdov: Despite the isolation, Covid-19 brought people closer. When you call managers of large corporations, and they are sitting in the kitchen, in a T-shirt, children are running around; it reminds you that they are also people. It is definitely lowering the barriers and making communication much easier.

It seemed to me that the business became more open to partnerships at this time. And Covid taught us all to work remotely and monitor our health and the health of our loved ones.

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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