We talked to Alexandra Hussenot of Immersionn on how to integrate portfolio into a Discovery Map and here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Alexandra Hussenot: We are doing well and have been very lucky so far. Thank you.
It has been an occasion to come closer to the kids’ everyday lives, although homeschooling while working is a challenging task!
Tell us about you, your career, how you founded Immersionn.
Alexandra Hussenot: Before becoming an entrepreneur, I had an extensive career in the corporate world. Amongst other things, for 11 years, I worked in various roles and countries with Sony Ericsson in the world of mobile technology.
Whilst at Sony Ericsson, I saw the impact that the introduction of the app store had on traditional mobile phone companies. Android followed iOS, and suddenly the technology became democratized! From a user perspective, we no longer needed a hardware provider to set the rules on how we used their product. We could customize our screens and curate our experience based on what we were interested in.
Wouldn’t it be cool to create that impact in the virtual reality space? This simple idea led me to create Immersionn.
How does Immersionn innovate?
Alexandra Hussenot: We listen to employees and customers’ voice and stay as agile as we can to respond to the market trends. That’s how the Web-Twin – our latest product – was born; for example, our client wanted an immersive experience for desktop (not VR) because 80% of their prospects find them via desktop. I spend a lot of time exchanging with partners, and we try to pay attention to what we hear. As a team, we have great ideas too, and sometimes we run ideation workshops on specific themes.
Creativity plays a central role in Immersionn’s culture. We have to trigger our creativity to find a timely response to problems. So, we talk about “the flow” and ways to manage it to our individual advantage. It is not possible to always be “in flow”, but we can manage our waves with appropriate diet, exercise, relaxation and intellectual stimulation. We like to take input from others too, so we regularly engage 3rd party “thinkers” to share ideas.
How the coronavirus pandemic affects your business, and how are you coping?
Alexandra Hussenot: We had to pivot at first and then find ourselves growing a business in these very odd times. Some of our customers – such as the event sector – need to reinvent themselves and find new revenue streams with virtual events. We help them as much as we can, and we think the Web-Twin provides solutions to parts of the problems. Like for many entrepreneurs, it is a great pleasure to offer a product that satisfies a need while creating jobs in difficult times feels like an honour. We are very close as a team ad I think Covid brought us even closer.
Did you have to make difficult choices, and what are the lessons learned?
Alexandra Hussenot: We make difficult choices all the time in a start-up, and we make them quickly. I do not think Covid changed any of this for us.
Perhaps the change is that the outside environment is unstable, and we need to pay more attention to external trends and stay tuned: “what is the mood of our clients and our team today?”
How do you deal with stress and anxiety?
Alexandra Hussenot: I walk for 1 hour, sometimes 2 every day. Or run for 30 minutes.
I cancel external noise and increase quiet time by getting up earlier (sometimes 4 AM) and finishing the day early (ideally 3 PM)
If I can escape to the countryside, I like to do that. I like Lewes and former Virginia Wolf hometown. And also Sweden, Scotland or Britany and the French Alpes. But during COVID-19 time… it’s Bishops Park in London.
Who are your competitors? And how do you plan to stay in the game?
Alexandra Hussenot: Competitors are digital agencies who offer custom 2D solutions or 3D/VR websites/apps with limited customization opportunities.
We offer premium quality, highly customizable websites visualizations in 3D at a competitive price and delivery lead time. We help our customers make a big impression when they engage with their customers online.
Your final thoughts?
Alexandra Hussenot: We wish all our fellow entrepreneurs a strong 2021.
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