We talked to Alexey Kuznetsov of Media Mix Production on how they are helping their partners to improve business efficiency by providing the widest range of high-quality advertising services.
First of all, how are you and your family doing in these COVID-19 times?
Alexey Kuznetsov: Fortunately, many of us managed not to get sick. And those who were ill with Covid-19 suffered it in a mild form. We try to show less in public places and spend more time at home with the whole family.
Tell us about you, your career, how you founded Media Mix Production.
Alexey Kuznetsov: I founded Media Mix in 2008 in Russia, in the Urals in the city of Nizhny Tagil. Initially, we planned to be an advertising agency but eventually developed into production. Throughout Russia, we produce signs and advertising structures, work with the largest domestic and international brands, international design exhibitions, and sports competitions.
How does your Media Mix Production innovate?
Alexey Kuznetsov: Every day, we introduce something new to our work. Without knowing it, we were ready for quarantine. All our business processes work remotely and have been online for a long time. It remains to decide how to produce and install signage remotely, but we are already thinking about this.
How the coronavirus pandemic affects your business, and how are you coping?
Alexey Kuznetsov: The pandemic has undoubtedly affected our business. We spent the whole of April 2020 at home practically without work because there were restrictions on movement everywhere. Then the situation began to change. To date, our production capacity is more than 100% loaded.
Did you have to make difficult choices, and what are the lessons learned?
Alexey Kuznetsov: In April, I had to make a difficult choice. As a result, I decided to leave the office premises and move all the office staff to the production building. We have drawn only positive conclusions from this. We managed to save enough money on rent and improved communication within the company by bringing all employees together in one building.
How do you deal with stress and anxiety?
Alexey Kuznetsov: Those who know me personally know me as a positive and cheerful person. However, even superman needs to rest. As a rule, Cycling in the summer and snowboarding in the winter helps me relax and fight stress.
Who are your competitors? And how do you plan to stay in the game?
Alexey Kuznetsov: Our competitors are the same significant manufacturers of signage. We plan to stay in the game thanks to our production facilities, which are our property. Thanks to an experienced team, 13 years of experience in this market, and established partnerships.
Your final thoughts?
Alexey Kuznetsov: We plan to prepare for what will happen after the quarantine. Be one step ahead. We want to help the business win back customers who are tired of sitting at home at the monitors. Just wait out a difficult time will not work. Tomorrow won’t be any better without us. The future is being created now! Change it! Go for it! Let’s do it together!
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