Tell us about you, your career, how you founded or joined this company
I’m a Russian trained Olympic level ice dancer, turned entrepreneur and advocate of human potential. My husband, David Snelling, toured playing base with George Clinton, turned tech visionary and also advocate of human potential. Together we created Life.Cafe. Our dream is “Giving EVERYONE the ability to live + work + grow from anywhere in the world by helping others succeed!”
How does your company innovate?
We envisioned in 2016 the future of work being independent, remote, and interactive using proprietary technology designed with the needs of the individual first to optimize their success in life. We do this many ways from UI design to connecting people with local resources they need at each step of their journey.
How the coronavirus pandemic affects your business and how are you coping?
We are growing in support as the world urgently needs alternative ways to learn + teach + work remote. With the support of Base.Ventures and being a Google Cloud Startup we are able to offer people our platform FREE and transition to the “new normal” of learning + working online.
Did you have to make difficult choices and what are the lessons learned?
It’s business as usual for visionary entrepreneurs. We have been highly trained and mentored our whole lives to constantly adapt, adjust, measure and reaccess to achieve our dreams. The most difficult choice for our company was to turn down funding when we really needed it. Startups are a vulnerable population and too often don’t surround themselves with the right resources for THEM to grow. It’s not our first rodeo, my husband has had $350M+ exit and we understand the importance of a world class team that you can trust like family.
How do you deal with stress and anxiety, how do you project yourself and your company in the future ?
Besides my OCD medication, daily dog walks, and mental break rides on our Triumph motorcycle… LOL, We have a mindfulness and yoga advisor, Mindwell on our board and surround ourselves with solution focused entrepreneurs and community leaders. Staying connected and involved in our immediate neighbourhood, knowing their needs and offering a helping hand when we can does a lot for everyone.
Who are your competitors? And how do you plan to stay in the game?
Online course platforms are often seen as competitors by those who may not fully understand the nuances of the edtech space. Online course platforms, corporate training platforms, and community hubs are our ideal partners. Our micro learning is the natural next step in ed tech after their products are being used. Without giving too much secret sauce away, let’s just say we will be able to not just connect but also create new ways to access resources needed to help people succeed in life. Accessibility is key to the ed tech that will stay in play.
Your final thoughts
Right now we need all the artists, entrepreneurs, and community leaders to come together and take this opportunity to build and create a better “normal” together.
Your website and link to online video if any