We talked to Ana Aldea of datasocial and here is what she had to say about digital marketing and COVID-19.
First of all, how are you and your family doing in this time of COVID-19?
Ana Aldea: It’s been a difficult time in my family; both my father and mother were in COVID right at the beginning of the pandemic. My father was in ICU for two months, and it was a challenging time for me personally. Perhaps the hardest times of my life. But they are both doing well, and I am very grateful for that.
Tell us about yourself, your career, how you founded datasocial.
Ana Aldea: When my daughter was born five years ago, I decided to go freelance to reconcile better; however, the business started to snowball. Soon, I had to change from freelance to company to take over the job.
How does datasocial innovate?
Ana Aldea: We have a start-up heart, and innovation is our DNA.
We are always thinking of new methods of improving things. Our approach is to test, measure, and iterate
How does the coronavirus pandemic affect your business, and how do you deal with it?
Ana Aldea: The month of March was challenging as we lost some customers in the tourism sector, a major industry affected. It meant losing almost half of our turnover. After the first blast and being a digital services company, we made a very good recovery, and the services we currently sell are in great demand.
Did you have to make difficult decisions, and what are the lessons learned?
Ana Aldea: For me, it was not a difficult decision. I think it was time to show what kind of leader you are. When things got ugly, I gathered my team together and told them: “We all came out of this and we came out together.” And that’s what I did. We have not dismissed anyone for financial reasons.
How do you cope with stress and anxiety?
Ana Aldea: My formula combines fresh air and daily meditation. Walking has saved my life in the most challenging times. I try to do it daily and meditate in the mornings.
Who are your competitors, and how do you plan to stay in the game?
Ana Aldea: As an inbound agency, my competitors are the agencies that are also closely linked to HubSpot. However, we operate in an extensive market, and I do not see them as competitors but as potential partners. I have great friends in companies that could be considered direct competitors, and I feel lucky for them.
Your final thoughts?
Ana Aldea: I think we are facing times that require us to strive to be our best.
Taking the company forward in the most challenging moment of my life has helped me get to know myself better and discover the capacity for resilience that I can have.
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