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Anatoly Shcherbakov Tells Us How Magic Kids Brings Fun Back to Learning Through Their Educational App

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Anatoly Shcherbakov Magic Kids

First of all, how are you and your family doing in these COVID-19 times? 

Anatoly Shcherbakov: Everything is good. But my mother is a doctor who works with COVID guys. 

Tell us about you, your career, how you founded Magic Kids.

Anatoly Shcherbakov: For the past 5 years, my co-founder and I have collaborated on and developed many augmented reality apps for different companies. And now we want to use all our knowledge in one important project.

How does Magic Kids innovate? 

Anatoly Shcherbakov: Magic Kids is a replacement for the home tutor. That is an AI app that brings virtual subjects into the real world. We strive to provide delightful experiences using augmented reality and machine learning technology that will keep kids entertained, and more importantly, learning for hours. 

Students aged 5-13 find us engaging because they learn to connect concepts to things around them. For example, in our alphabet game, the app can recognize objects near the child and tell them the first letter of the object’s name.

Since January, at-home learning grew 150% as an industry, and parents continue to look for engaging ways for their kids to learn at home.

How the coronavirus pandemic affects your business, and how are you coping?

Anatoly Shcherbakov: We noticed increasing installs.

Did you have to make difficult choices, and what are the lessons learned?

Anatoly Shcherbakov: No

How do you deal with stress and anxiety? How do you project yourself and Magic Kids in the future?

Anatoly Shcherbakov: To be ready for everything

Who are your competitors? And how do you plan to stay in the game?

Anatoly Shcherbakov: We fear AR apps focused on the classroom transitioning to at-home learning: 3D bear, Life Liqe, zSpace.

We don’t fear Wonderscope, Papumba, and SmartGrow, because they’re more focused on games/storytelling than education, but we keep an eye on them.

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