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Who Do You Think is the Most Valuable Resource in an Organization? Your Human Capital!

kokou adzo



Anders Thorup introDus

We talked to Anders Thorup, CEO & Founder at introDus on how HR can integrate new employees from the second they sign their contract and he the following to say about it:-

First of all, how are you and your family doing in these COVID-19 times? 

Anders Thorup: My family and I are taking our precautions and minimize all social contact. We are all healthy and happy and have so far not been physically affected by Covid-19.

Tell us about you, your career, how you founded introDus.

Anders Thorup: I worked for a company that made HR software. During my employment there, several of the HR people I met with told me they needed a platform that could help them Pre & Onboard (integrate) their employees better, faster, and with more fun from the very second they signed their contract. I then researched the market and could quickly see that the solutions “out there” focused on the company’s needs rather than employees’. That is when I started introDus.

How does introDus innovate? 

Anders Thorup: There is a reason why Messi or Ronaldo (Depending on your football-religion) are the best in the world at playing football. This is because they always train, think, and play football, not handball, running, or something else.

We are 100% profiting from our core. I.e., all our innovation is tied up in being the world’s best Pre & Onboarding platform for the employees. It’s the only thing we do and the only thing we think about. We combine this with practicing informed user innovation. We often ask our customers what they miss or need and cooperating with new features and functions with them.

How the coronavirus pandemic affects your business, and how are you coping?

Anders Thorup: When the first wave of ad corona hit us, our entire market shut down from one day to the next. We spent the time focusing on innovation rather than sales. We “locked ourselves inside a bunker” and asked ourselves that question. If we were to build the platform with all the knowledge we have after four years, then how would we do it? We used findings to get started with the most significant update of our platform that will be launched at the beginning of the new year.

Under the second wave of covid-19, we now feel that the need to integrate new employees who may have to work remotely has exploded. Therefore, we are experiencing an increased demand for our digital Pre & Onboarding platform.

Did you have to make difficult choices, and what are the lessons learned?

Anders Thorup: When the first wave of Covid-19 hit the Nordic countries, we tried to neglect our market’s needs. We agreed to work even harder and keep pushing. “The lesson learned” is: that you can’t force something and that can’t be pushed. After we realized this, we changed our focus to R&D innovation and retention so we would be even more ready when the market was back to normal. 

How do you deal with stress and anxiety? How do you project yourself and introDus in the future?

Anders Thorup: One of the things I am most proud of in introDus is that we know and respect that: to perform at work, you must have your private foundation in place. That is why we do not have fixed working hours. You can work from home as much as you want. You can take time off whenever you want. You determine your work rhythm. By not having a framework with rules, our employees have the optimal conditions for creating an integrated balance.

Who are your competitors? And how do you plan to stay in the game?

Anders Thorup: Our biggest competitors are big groups such as SAP / SuccessFactors, etc. From the beginning, we have only “trained” one thing: Integration = Pre & Onboarding of employees. Everything we build, do, and think is centered on this point. That’s why we “beat” our competitors again and again. They want to win gold in everything, while we do not want to win gold in everything, but we want to win gold in Pre & Onboarding.

Your final thoughts?

Anders Thorup: Who do you think is the most valuable resource in an organization? Employees, your Human Capital! Individuals who spend the better part of their day contributing to your organization’s success are your most crucial resource. Employees can either make or break an organization, truly making them an organization’s lifeline. Therefore, they are one of the most critical ingredients for winning the future, that you understand what your current and new employees need and don’t mix this up with what you need. 

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

1 Comment

1 Comment

  1. Tom

    02/01/2021 at 5:46 PM

    I like the tip regarding Preboarding! Never thought about using that period for preparing the new employee!!

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