We talked to Andrea Mitchell of CREW UP about the trusted community marketplace for people to list, discover, and book local entertainment industry professionals, and she had the following say:-
First of all, how are you and your family doing in these COVID-19 times?
Andrea Mitchell: Great, I think it’s important to reset the mind and planet and align with the human race where we all want to go together. It’s all perspective, I could easily say HARD, and THIS SUCKS, but in the end, it always works out.
Tell us about you, your career, how you founded CREW UP.
Andrea Mitchell: I started in Hollywood movies and started getting into the internet as a new way to distribute content back in 1998. In 2005 I launched the first online and mobile cable company called podcastGO, and after that dissolved in 2009, I had to get cracking again on keeping my head in the content game. I kept producing content and realized there was a need for finding crew in an easier method vs. word of mouth, which is how our industry primarily works. I went to Peru to do an Ayahausca retreat, and CREW UP came to me on night 2 when I intended to get my internet game back and connect people. I am a connector by nature, and this platform allows me to do just that. Connect people in our industry to work and work to people.
How does CREW UP innovate?
Andrea Mitchell: We listen to crew and producers’ needs; we pay attention to what they say they need. As a Producer, this is easy as our industry is not innovative, so simplicity is a great place to begin.
How the coronavirus pandemic affects your business, and how are you coping?
Andrea Mitchell: Our industry stopped but is now rebooting. We have added Covid compliance officers to the list of crew roles. We see a spike in crew jobs being searched and hired on the site. So that is good news.
Did you have to make difficult choices, and what are the lessons learned?
Andrea Mitchell: Owning a business, you always have to make difficult decisions. If you are not learning, there is something wrong. Thank god my business Partner Mark Smith who is the genius developer for the app, has a great thinking mind, and we discuss many things. I don’t work well alone and having Mark and our new addition Will Waddell, our Marketing Director, with their brilliant minds, make choices and difficult decisions well thought out and executed.
How do you deal with stress and anxiety? How do you project yourself and CREW UP in the future?
Andrea Mitchell: BREATH. Just know you can only do what you can do and not get too crazy with worry. Take one thing at a time and chip away at the problems that come with any startup. It’s important to stay away from booze, too; I never drink at biz meetings or gatherings involving work. I like to keep a clear head. I want all my employees to have this same mentality. You get more out of a clear mind than not.
Who are your competitors? And how do you plan to stay in the game?
Andrea Mitchell: There are a few competitors, but they seem to be all mobile Web sites, not apps. Production Hub is our biggest one, but they really only specialize in film and commercials, and they are a website, so I would love to speak with them about a merger. There is always safety in numbers.
Your final thoughts?
Andrea Mitchell: My final thoughts are for any startup. STAY TRUE TO YOUR MISSION STATEMENT, and never put your dream company in the hands of anyone else other than thank yourself. No one will ever care about your company as much as you do.
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