We talked to Andrew Lawlor of Aptaria about its experience in developing salesforce solutions during a pandemic.
First of all, how are you and your family doing in these COVID-19 times?
Andrew Lawlor: My family is doing well, thanks for asking. Like everyone else, we are eager for life to return to normal so our kids and us can resume in-person activities we enjoy so much.
Tell us about you, your career, how you founded Aptaria.
Andrew Lawlor: I started Aptaria about 15 years ago with the goal of helping companies and non-profit organizations utilize nascent Cloud Computing platforms to reduce IT infrastructure costs and accelerate the deployment of customer-focused solutions.
How does Aptaria innovate?
Andrew Lawlor: As a Salesforce.com consulting partner for 10+ years, we constantly innovate for our customers by utilizing the ever-expanding suite of Salesforce and associated Cloud technologies to drive value.
How the coronavirus pandemic affects your business, and how are you coping?
Andrew Lawlor: Aptaria has a customer base in diversified industries. As such, some of our clients have seen an increase in business while others have experienced a disruption. Health care clients and those accelerating their adoption of eCommerce have increased investments during the pandemic while clients in the commercial real estate and events management spaces have cut back. Our business is doing remarkably well considering.
Did you have to make difficult choices, and what are the lessons learned?
Andrew Lawlor: We are ever more strategic in making investments in our business during the pandemic. However, we are making new investments in anticipation of a recovery in the second quarter of 2021 as lockdowns are lifted. We learned during the last recession that strategic investments during a downturn can pay dividends.
How do you deal with stress and anxiety?
Andrew Lawlor: I personally focus on mindfulness, exercise, and plenty of sleep to ensure a strong immune system and a positive outlook to get me through the unique stresses we are all experiencing in 2020.
Who are your competitors? And how do you plan to stay in the game?
Andrew Lawlor: We compete in the market through superior technical competency, industry knowledge, and enduring value.
Your final thoughts?
Andrew Lawlor: Covid-19 has made technology executives and entrepreneurs re-evaluate the drivers that propel their business and how to generate enduring value for our clients. Much digital transformation that corporations were planning in the next 5 years was accelerated into just a few months to be an imperative for survival. We are grateful to play our part.