How does Money Crashers Innovate?
Andrew Schrage: We firmly believe in the principle of continuous improvement — that there’s no such thing as “good enough.” We know from experience that every product we offer, every operational process that guides us, can be enhanced, if not perfected.
Our relentless drive to innovate takes many forms. We’re always testing new strategies to optimize our content in an ever-changing digital publishing environment. When we hit upon one that works well, we quickly incorporate it as a standard practice.
Since we’d be nowhere without them, we constantly seek out reader and stakeholder feedback and integrate it into our content products. And because everything we do is people-driven, we’re constantly recruiting talent to strengthen our editorial team and further clarify our position as an influential, authoritative voice in the personal finance space.
How the Coronavirus Pandemic affects your Business and how are you Coping?
Andrew Schrage: When the pandemic hit, we immediately went all-hands-on-deck to execute a strategic shift that reflected the new reality. Our audience needed answers, fast, about what the pandemic meant for their lives and finances and what steps they could take to prepare for whatever lay ahead.
Within days, we published dozens of in-depth articles and guides addressing readers’ questions, concerns, and, yes, fears about COVID. These included, among many others, a comprehensive overview of federal economic stimulus measures, a guide to supporting small businesses in the pandemic, and a report on COVID-related scams.
Our coverage continues to evolve with the pandemic. For example, as more states and cities rolled out mask mandates, we published a practical, detailed buyer’s guide and roundup of best practices for wearing face coverings.
How do you deal with Stress and Anxiety, how do you Project yourself and Money Crashers in the Future?
Andrew Schrage: Even as we adapt our focus to address the immediate needs and concerns of our audience, we know that many personal finance issues are durable and evergreen.
In some industries, “taking the long view” often comes off as an excuse for complacency. But because it’s all-encompassing and remains relevant at every stage of life, personal finance is inherently a long game. And many of the questions that keep today’s consumers up at night kept their parents and grandparents up too.
“Can I afford to buy a house?”
“Should I invest or pay off debt?”
“Does it make sense to merge finances with a spouse or domestic partner, or maintain separate accounts?”
These questions, and many others, aren’t new, and they aren’t going away anytime soon.
Who are your Competitors? And how do you plan to Stay in the Game?
Andrew Schrage: Unfortunately, we expect COVID to be with us for a long time to come. But, again, we’ve always been in this for the long haul. We plan to keep doing what’s worked for us in the past — in keeping with our commitment to continuous improvement and our resolve to place our audience at the center of everything we do — while anticipating and meeting the challenges of the future, whatever they may be.
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