ANKIT GUPTA on how to accelerate digital initiatives with Technohertz.
First of all, how are you and your family doing in these COVID-19 times?
ANKIT GUPTA: With God’s grace, we are completely fine and healthy. We are trying to cope up with life as it has changed a lot and we have to accustom to it.
Tell us about you, your career, how you founded Technohertz.
ANKIT GUPTA: With a Master of Business Administration educational background, I started my career with an MNC IT company and got involved in multiple roles such as Pre-sales Analyst, Business Associate, Business Analyst, and Sales Associate. As I was actively involved in business development and sales. It nurtured me with great business perception and laid hold of how to drive business growth and sales smartly. In that company only, I met with my partners and we decided to build something which could contribute value to the industry we have been earning our livings. That’s when in the year 2017, Technohertz was incorporated, and our entrepreneur journey began with defined milestones to achieve. It was never easy for us to run the venture without funding as the entrepreneur journey brings a lot of ebb and flow. However, we got some good responses from our clients and managed to survive four years. In the first year only, we got associated with some renowned companies which helped us to sail the ship easily.
How does Technohertz innovate?
ANKIT GUPTA: Starting our bread and butter from the basics of web and mobile app development, we found ourselves capable of taking the challenging work in IoT, Industrial IoT, Digitalization and Automation of Business and Operation processes. We have delivered some breakthrough solutions in the said lines and were fortunate to gain our clients’ trust and confidence. Our cost-effective solution conceptualization and innovative approach help us define, design and develop some valuable solutions for our clients which can transform their business and operation activities exceptionally. We have automated untouched areas of a manufacturing company’s business and operation processes using our purpose-built solutions. Our solutions are fundamentally very unique in concepts and custom-built based on the problem statement. Our solutions have given eye-opening insights and shown tremendous ROI as a value of the investment to our clients as we allow them to peek into their plant remotely, check the productivity of machines and staff, Prevent downtimes and send alerts, Enable matrix between machine, staff, time duration and number of Jobs, Dynamic scenarios of production lines and their combinations to maximize the production and that’s what we take pride in.
How does the coronavirus pandemic affect your business finances?
ANKIT GUPTA: Definitely, there is a financial impact in the business as new opportunities were put on hold for an undefined duration, companies have slowed down the interest to invest in the software solutions, and budget to invest in any new project is an area of concern. However, the existing clients are showing sunshine and continuing the work. There is a delay in payment, but still, things are not very bad and trying to come back to the normal state. I believe that it would take more few months for any company to revert to regular business and stable the financials as it was in the past.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
ANKIT GUPTA: As our clients were paying us regularly and the work engagement was in active mode. We didn’t fire or asked our employees to leave. We somehow managed to pay full salary without any deduction to our employees. The one big lesson we got to learn is that even if the employee is not in the office, he/she can perform given task, and that’s how a big portion of expenses like office rent and operation cost can be saved, which could be utilized in getting more business by investing in virtual marketing.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
ANKIT GUPTA: Our customer relationship improved and evolved greatly due to the support we extended in lockdown. The customers whose business is dependent on us as we are up keeping it had asked our support even in post office times, weekends, vacations, at the eleventh hour and so and we backed them in every situation. There were times when we were asked to make major changes so that their team can work from home and monitoring can happen remotely. We stood by their side and made those changes. We used a lot of online tools to work efficiently and complete things in time. Because of online meeting tools and other business/work-related software, we were able to perform our duties effectively.
Did you benefit from any government grants, and did that help keep your business afloat?
ANKIT GUPTA: Unfortunately, we didn’t get any Government benefit, and we kept things going on our own. I would like to thank our clients for continuing the business with us and paying us regularly.
Your final thoughts?
ANKIT GUPTA: I thought that when things would be normal and the office would start, we would have 4 days of office working and 1-day work from home every week as this would help us save some operational cost.
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