We talked to Anton Liaskovskyi, CEO of AdPlayer.Pro, video ad tech solutions provider about the digital video advertising landscape and here is what he said about them.
First of all, how are you and your family doing in these COVID-19 times?
Anton Liaskovskyi: We’re doing ok, thanks for asking. The past 12 months have been quite shaky for the entire society, but we’re staying strong and continue following all precautionary measures recommended by WHO. More importantly, now when the vaccination rollout has started, things are definitely looking up.
Tell us about you, your career, how you founded AdPlayer.Pro.
Anton Liaskovskyi: I started my professional career developing PaaS solutions for hosting providers and further switched to the SaaS cloud services development.
Further on, in 2016, we founded AdPlayer.Pro. Back then, the global digital video ad market was already at its sharp ascend, yet we felt we could build something really valuable for the industry.
Namely, we’ve invested our time and effort into developing an entire ecosystem of video ad tech solutions powered by a robust ad-enabled video player technology to meet the ever-changing market demand, specifically in the outstream video advertising niche.
Today, almost 5 years later, I can definitely say we’ve made the right decision.
How does AdPlayer.Pro innovate?
Anton Liaskovskyi: AdPlayer.Pro is working in a highly competitive market, driven by an evolving digital video advertising landscape. Hence ongoing innovation is a Must.
In this respect, we’re enhancing the functionality of flagship products, i.e., AdPlayer.Pro video ad player and video ad server, aligning these with the latest industry trends, as well as our Supply and Demand partners’ specific business needs, to help them achieve the best results.
How the coronavirus pandemic affects your business, and how are you coping?
Anton Liaskovskyi: The coronavirus pandemic has affected our team workflow routine to a certain extent since most of the team has been working remotely during the past months.
However, we’re fortunate to admit it hasn’t had that much impact on our business results.
Did you have to make difficult choices, and what are the lessons learned?
Anton Liaskovskyi: suppose the key lesson for any business working amidst such uncertain times as these is to accept their utmost necessity to be flexible and agile, hence able to adapt to the changing realities along the way.
What specific tools, software, and management skills are you using to navigate this crisis?
Anton Liaskovskyi: The COVID-19 pandemic imposes unprecedented challenges on the entire society, and we’re striving to keep the team healthy and safe in the first place.
We’ve been fortunate enough to adjust the workflow rather fast, hence ensuring the collaboration and communication among the team members remain smooth, in spite of the workspace changes, thanks to JIRA, Slack, Google Meet, and other software tools.
Who are your competitors? And how do you plan to stay in the game?
Anton Liaskovskyi: As a digital video ad tech provider, we’re competing with a variety of businesses, including both the niche software companies and the global market players, like JW Player or Brid TV, just to name a few.
As I’ve already mentioned, agility and innovation are the two key factors vital to our success, and we’re putting our effort into succeeding in both. Over the past 12 months, we’ve managed to launch a successful SaaS Reseller Program, as well as release a wide array of functional novelties in our video ad serving platform, and our business goals for 2021 are rather ambitious, too.
Your final thoughts?
Anton Liaskovskyi: As challenging as the past months may have been, the pandemic has become a powerful driving force for the evolution of the global digital advertising landscape, and we’re at AdPlayer.Pro couldn’t be happier to be a part of it.