We talked to Anzhelika Yelina of WAMP advertising agency about the creative full cycle marketing agency, and she had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Anzhelika Yelina: Thank you, everything is fine, we all had Covid once but without any complications.
Tell us about you, your career, how you founded WAMP.
Anzhelika Yelina: 5 years ago, I first came for an interview at an advertising agency where I was able to fully learn skills from sales to project management and advertising setup. In 2 years, we managed to launch more than 70 projects, both branding and advertising. Then when I was leading 17 projects at the same time, I started to think about my own agency because I had all the skills and the team too.
How does WAMP innovate?
Anzhelika Yelina: We are constantly trying to do more for our clients than they expect, 90% of new clients come to us through word-of-mouth. We not only make websites and launch advertising but also participate in any business at all stages of sales, which allows us to achieve the best results.
How does the coronavirus pandemic affect your business finances?
Anzhelika Yelina: In 2020, we managed to increase the company’s profit by 10%, but the main opportunity for us is that now all businesses go online.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Anzhelika Yelina: The human resource has its limits, designers need inspiration, developers need more time each day) We try to be in touch 24/7 since our clients are located all over the world.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Anzhelika Yelina: We try to integrate into all company processes. Whatever conversational site you make or how effectively you launch advertising, the funnel can sag due to long leads processing time, poor managers dialogues, or poor service. Due to extensive experience in different companies, we have an understanding in which area there may be “own pitfalls,” which we immediately point to business owners.
Did you benefit from any government grants, and did that help keep your business afloat?
Anzhelika Yelina: Nope
Your final thoughts?
Anzhelika Yelina: You always need to do more than is expected from you, then fulfill the sales plans, and the results will always be higher with our ideology.
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