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ARADES: Social Marketing of Thermal baskets in Senegal

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Tell us a few words about the founders and how the idea came 

In 2012, Abibatou Banda FALL, founder, skilling her doctoral researchs to put it to the service of her community on the ground, created the Association for Research-Action Development and environment in the Sahel (ARADES) working with nine associations members. The organization implements initiatives on diverse issues including renewable energy, education, ICTs, food processing, re-use of plastic bags, arts and  needle crafts. One of these projects focused on creating thermal baskets in Senegal that enabled households to use less cooking fuel, produce less waste, and keep food hot or cold for 12 to over 24 hours.

Link to online video (if available) 

Your products and services 

The Thermal Basket is manufacture of a low tech that enables households to use less cooking fuel, produce less waste, and keep food hot (or cold) for 12 to over 24 hours. ARADES implements this project throught a Marketing social to promote renewable energy, helps women in households in the area of domestic energy.

Your success factors 

Since 2012, ARADES did 80 thermal baskets and 50 households use the Senegalese thermal basket. The 30 other thermal baskets are gifts for our partners between, Dakar, Sine-Saloum, Saint-Louis, Thiès, Boston. With the publicity, the demand grows up, we got more than 200 demands.

Your factors differentiating and disruptive compared to the existing 

To reach out the project, ARADES  is in quest to find stakeholders who can assist this proejct to implement a manufacturing. It will focus broadly on how green technologies forms are used to engage women and youth in fighting climate change, contributing on health family and jobs. 

Your business model (how do you make money?)

In the  first months, ARADES would continue the thermal basket project in creating a manufacturing and will buy the materials. It will a place to meet all members associations of ARADES to develop and sell the thermal baskets.

The second month, ARADES will make two baskets per person per day by 100 employers. We will sell at least 21000 thermal baskets in 5 months and ten day and at the same time doing publicity and marketing to get the maximum of customers.

A few words about your competitors

We do not have competitors for now.

Your website 

http://aradessen.blogspot.sn/

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Energy

PowerStove : Generating Electricity and Saving Lives through Clean Cookstove

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Tell us a few words about the founders and how the idea came

3 years ago, I visited Cross River State, in Nigeria and when I saw deforestation in Owai and 7 other neighbouring communities I got on my knees and wept. At Owai, I stood and watch the night Ekatteh died, it rained endlessly. Her sullen eyes – scarlet and dilated- shut in with a hot, almost steamy tear, as she let out her final cough which also would be her last breath.

Ekatteh had battled myocardial ischemia for 7 years – a heart disease she contracted from her many years of inhaling smoke from cooking with firewood. She worked as a village food vendor to ensure her three children live and get education, something she did not afford herself.

This story is one of the several million stories of women all over Africa, whose lives have been severely threatened by the harmful consequences of unknowingly inhaling smoke that comes from cooking with charcoal, wood, and dung. I told myself that I will devote my entire life to provide a solution to the problem. When I came back from the journey, I shared my vision with close friends and business partners for over 6 years and they agreed to join the vision and build the product and the company.

Link to online video  

Your products and services 

Powerstove is an ultra-clean cook stove that burns 70% less biomass, saves lives, generate electricity, improve livelihoods, empower women, and preserve the environment.

Your success factors 

  • Locally design and manufactured
  • Burns any biomass cleanly without smoke
  • Cooks 2 liters of water in less than 5 minutes
  • Light weight
  • Saves 70% on biomass used
  • Save 70cents each day it’s been used that is around $250/year
  • Generate and supply off-grid electricity to charge mobile phone, power banks, laptop and LED Bulbs
  • Costs less than imported clean cookstoves
  • Creates sustainable job opportunities for women who assembles and markets the product
  • Saves lives

Your factors differentiating and disruptive compared to the existing 

  • Generates up to 100Watts of electricity from biomass waste energy in the burning chamber
  • Burns any biomass (charcoal, sticks, twigs, dry corn cobs, dry grass) cleanly without smoke.
  • A biomass stove that burns like LPG Gas stove
  • A biomass stove with flame/fire regulator
  • A biomass stove that supplies electricity up to 2hours (depending on usage) even after cooking.
  • A water resistant-biomass pellets made from agricultural waste that costs less than charcoal per kilo

Your business model 

 We make money in the following 5 ways:

  1. Sales of Powerstove at US$59.9 Retail Price with a 41% Profit Margin
  2. Sales of Biomass Pellets at 70cents per kilo with 80% Profit Margin
  3. Sales of Accessories at US$1.5 Average Price Per Unit and 15% Profit Margin
  4. US$2 Service charge per stove for after sales support from Friendship Centers
  5. Pay-As-You-Use Revenue Model for creditworthy Women Cooperatives

A few words about your competitors

Competition is quite funny, families in Nigeria can have a locally made stove or an imported expensive, inefficient stove from China. And these are the two options and part of the reason why they badly need our cooking stove. Our stove is more efficient, more affordable, generates electricity, burns sticks, twigs, agricultural wastes and biomass pellets.

Your website 

http://powerstove.com.ng/

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Energy

MAREI LTD : biomass processing plant for rural energy efficiency development

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Tell us a few words about the founders and how the idea came

I Charles Yobwa, the founder and Director of Mambuley Renewable Energy Initiative Ltd; I’m a Tanzanian working as an Accountant, Project and Business Analyst in my sister Company “Yobwa Professional Consultants. Am writing various Investment projects in Tanzania, and therefore came to register my renewable company for undertaking projects of Energies especially ‘Green Renewable Energies‘ so as to go with the World’s Climate Change mitigations and increasing income to rural population for poverty reduction. At the infancy stage, I’m establishing a “Biomass Pellets Processing Plant” in Dodoma to be among the Unique plant in Tanzania.

Your products and services 

Biomass Pellets are refined and defined fuel that is formed when agricultural and forestry residuals are compressed into uniform diameter under high pressure. The biomass pellets have a uniforms shape, size, and density and are ideal for automatic combustion heating systems such as pellets stoves and boilers.

Your success factors 

Mambuley Renewable Energy Initiative Ltd shall have three key factor of the Business to success:

  • Efficiency on keeping financial information analysis, reporting and budgeting are critical factors to my pellets production business to success. It’s also a right tool to optimize business responsiveness, growth and profitability.
  • We believe and keep the important assumption to the biomass production plant that, the national economic conditions of Tanzania which are favorable to the pellets production, will not experience a significant decline in the next three years.
  • keeping and staying in line with the continuous advance in technology of Green Renewable Energies Investment Development.

Your factors differentiating and disruptive compared to the existing 

  • The pellets product of the plant will be in premium quality and therefore be influential to our target customers.
  • The Biomass Pellets from MAREI LTD will be set at nearly the same price rate with the local wood charcoal in the market.
  • The success of this project will be measured by the outcomes of the increased volume of sales of pellets from the plant to distribution channels; Wholesalers, Joint ventures, Retailers and the effectiveness of the working relationship we develop with our partners.

Your business model  

The main consideration of our products is the quality of products to be nearly the same price to the local wood-charcoal but differ in calorific value to pellets.

  • Product: The products will be in high quality with low as content during combustion. For domestic fires, our piles will be targeted to the end user by two types of packages. Small bags 25kgs and large bags 50kgs. The quality standard of pellets shall have to be certified by the Tanzania Bureau of Standard (TBS).
  • Pricing: The price of Wood and Agro – Pellets shall be different in the market; this is because of its calorific value in energy and density. However, the price will be set to be the same with normal local wood charcoal in local market in order to enter the market easier.
  • Distribution: The distribution Channels of our products will be divided into the whole sellers, Joint Venture and Retailers in the target market contributing to Promotion of products.
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Energy

Fatara Farms : installing solar pumps for group of small holder farmers

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Tell us a few words about the founders and how the idea came

The founders are Shehu Aliyu, Idris Mohammed, Mukhtari Abdulkadir and I (Ibrahim Mohammed Aboki).  With exception of Mukhtari Abdulqadir – who is a trained mechanical engineer, we are all farmers and were born to families of farming activities. Idris Mohammed is trained agriculturalist, Shehu Aliyu is an Electrical Engineer, and I am a Geographer and had acquired a diploma in ICT, Renewable Energy (Solar Power) and Education respectively. Three of us have the previous years’ experience in Solar Pumps Installation and all of us now have two years’ and five months experience in Solar Pump installation in our company. Mukhtari worked with Sigmatech for 16 months, Shehu worked with Embeded Solution for three year and I had my internship at Sigmatech Nigeria Limited.

Most of the dry season farmers in Nigeria use petrol consuming machine to draw up water for their irrigation purposes, and the price of petrol is always increasing, which is now a threat to the profit the are making, production capacity and global warming. With these background, we started thinking about the way out, which is changing from petrol-consuming machine to mobile solar power technology.

 Your products and services 

 Our services are : Installing solar pumps for group of small holder farmers, so that it will be serving the watering need of their farms, using our own fabricated inverter which reduces the panel’s & battery load and the cost of installation in the end.

We also install solar pumps for those who bought their own, and in return, we charge them some amount. We also serve as consultants for those who may need their solar pumps to be fixed when it is faulty or so.

Your success factors 

 Our success factors are: At initial stage, we have tested our market and got 68% market acceptability. After launching our services, in just six months we have further recorded 87% market acceptability.

Our own version of solar is also different. Different in the sense that we fabricate our own different inverter which is best suit to our environment than the foreign one. It reduces the number of panels & batteries required for a particular pump installation; thus it reduces the cost of solar installation, increases the farmers’ profit and increases the level of their production as well.

Right now we have installed 6 solar pump and many clients have subscribed to it, and from the survey we conducted the demand of solar pumps is very higher than the supply.

 Your factors differentiating and disruptive compared to the existing 

Our differentiating factor is the local inverter we fabricate, which is more strong than the foreign one. We also group farmers and make them manage one solar pump, and pay the charging amount together, which they always find cheaper and easier.

 They also sell, install and do consultancy services on solar power. But they do not fabricate their own new version of Inverter which will reduce the cost of installation and that which fits our community best than foreign one. Thus, most of their customers are rich people and local farmers can’t afford to pay for their solution. Our own is affordable for small-holder farmers, who constitute over 90% of Nigerian farmers.

Our disruptive factor is lack of adequate financial resources to supplement many communities (small-holder farmers) and people’s believe that using petrol consuming machine is the best and more reliable.

 Your business model

We are making money by charging our customers a small taken amount at the end of every month, usually 18,000 naira only through subscription. By paying this for sixty months according to the bond, the possession of solar will be transferred to farmers completely. They pay through monthly subscription.

 A few words about your competitors

 Our major competitors include: Sigmatech Nigeria Limited, Universal CCT Nigeria Limited & Embedded Logic Solution. They are well equipped with both human and financial resources and are located at North’s commercial city of Kano.

Unlike us, they are very big enough and have adequate human and financial resources than we do. They are all situated at the most busy and commercial city of Kano and are highly networked with government agencies and other mega customers.  

Their products/services are purely company made, while we fabricate the locally made inverter, which eases the process of acquiring and installing Solar Power.

 

 

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