We talked to Arnaud Loulier of Capturs about live tracking, and he had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Arnaud Loulier: Thank you for asking. In terms of health, it’s going pretty well, but it changes habits, the state of mind, life… it may be not bad in a way to remember that you have to remain humble in front of nature and life.
Tell us about you, your career, how you founded Capturs.
Arnaud Loulier: After a 15-year career as an engineer and then a salesman in a fantastic aeronautical company, a big manufacturer of planes and helicopters, where I learned a lot both technically and humanly, I decided with a partner in Toulouse (France) to launch into entrepreneurship with Capturs. We started this adventure after discovering and feeling the tremendous potential of LPWAN networks and what these new IoT technologies could bring to the future.
How does Capturs innovate?
Arnaud Loulier: Like all disruptive developments brought by new technology, our products offer previously unrivaled features. We manufacture GPS trackers for both goods and people, and the problem with this type of equipment is twofold: 1) autonomy 2) operating cost. By increasing autonomy by 10 times and reducing service costs by 3, we make it possible to democratize the use of this technology to previously unthinkable uses. Moreover, our technology is present in more than 50 countries, which quickly opens up the international market.
How does the coronavirus pandemic affect your business finances?
Arnaud Loulier: After gaining experience in the French retail business, our ambition is to carry out major export projects (in Europe, Russia, Africa, and the Middle East in particular) with leading B2B clients. These projects are long investment cycles as there is a phase of technology adoption through testing and proof of concept. Then comes the investment phase. Covid has obviously refocused the companies’ priorities on their immediate and vital needs to safeguard jobs. In the majority of cases, investment projects are not cancelled but postponed. This is, for us, the most significant impact.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Arnaud Loulier: The first thing was to adapt to the crisis by refocusing the company’s priorities on what creates value and safeguards jobs. In the end, it is in the face of adversity that Man finds the best resources for his evolution, at least the most efficient ones. Thus we have taken advantage of this period to finalize the development of products whose short-term sales potential we know and also sought to participate to our extent in the fight against COVID by offering adapted products/services. Looking ahead to 2020, we have finally hired rather than destroyed jobs… adapting is always the keyword.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Arnaud Loulier: Everyone adapts, customers and employees alike. This period has been a good step forward in the use of teleworking technologies. It is now well developed and anchored in people’s mentalities. However, this period has needed some time to adapt and has not been without creating communication problems and latency in projects. As the problem was global, the adaptation was the same for everyone, but not at the same time. Some countries were locked in while others opened their borders, so the dialogue was always open with the clients, but not at the same time. This period was also a global laboratory of telework, which allowed us to learn a lot about its benefits but also its limits.
Your final thoughts?
Arnaud Loulier: I want a beer on the terrace of a sunny restaurant with family and friends… without a mask! lol 🙂