We talked to Artem Akulov, Founder & CEO at Lira- a data-driven PPC lead generation digital agency and he had the following to say about it.
First of all, how are you and your family doing in these COVID-19 times?
Artem Akulov: We don’t panic even though we know how important it is to take care of ourselves now, as there are doctors in the family. Protecting your own health becomes a gesture of simple respect to society. I think it can be the start of a good habit for a lifetime.
Tell us about you, your career, how you founded Lira.
Artem Akulov: I am the founder of Lira. I conveyed my passion for PPC through this bureau. Our small team gathered bright individuals, real marketing maniacs who shared the same passion. Together we help our clients to grow.
How does Lira innovate?
Artem Akulov: From day one, we decided to be a result-oriented agency for our clients, and provide performance-based marketing instead of using generic PPC strategies. So we just keep doing what we love to do, researching the trends, and finding new ways to accelerate clients’ business growth.
How the coronavirus pandemic affects your business, and how are you coping?
Artem Akulov: It affects the industry in general due to the client’s conditions. Some companies became more careful regarding marketing investments. Many entrepreneurs are in a rush to launch a new business responding to the customers’ needs during the pandemic. We expand our international presence on various freelance marketplaces to find the ideal clients for us.
Check out our portfolio and client’s feedback on one of the marketplaces here.
Did you have to make difficult choices, and what are the lessons learned?
Artem Akulov: We are a remote company, so we just had to leave the doubts and open new directions for our business. We started to work with e-commerce companies, and I already see the results. One lesson – always look for new opportunities, and take advantage of any situation.
How do you deal with stress and anxiety?
Artem Akulov: Regardless of COVID-19, it is always a good question, especially for remote workers. First – be sure you love what you do. Second – work out! Give your mind a break, find a way to fill yourself up with the energy despite any restrictions during this time.
Who are your competitors? And how do you plan to stay in the game?
Artem Akulov: Individual freelancers and digital marketing agencies all over the world. We don’t rush to take any project but take care of our ideal client – a thoughtful and solid business owner, ready to cooperate and achieve the results.
Your final thoughts?
Artem Akulov: Any business can face difficult times due to various reasons. We all need to remember that challenge becomes a good time for opening a new door.
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