Arthur Gopak, CEO and co-founder of AlphaGamma tells us about entrepreneurship and finance opportunities during the pandemic.
First of all, how are you and your family doing in these COVID-19 times?
Arthur Gopak: One of my distant relatives passed away due to Covid-19, but all my other family members are safe and healthy. Personally, I have been in the best physical and mental shape than I have ever been.
Tell us about you, your career, and how you founded AlphaGamma.
Arthur Gopak: I am the CEO & Editor-in-Chief at AlphaGamma, a business portal for young professionals. By helping young people succeed in their careers, my Amsterdam-based company is already reaching over 4,000,000 people every month and has been working with organizations such as the United Nations, AIG, and IE Business School.
The venture has been named as one of the “Top 20 most promising Dutch companies” according to Capgemini Consulting; defined as a “key player of the Dutch start-up ecosystem” and won The “Media Innovator 2020” Award. My team is on a mission to turn AlphaGamma into a source of information and inspiration for young professionals worldwide.
I believe that opportunities are everywhere, and everyone has the ability to spot them. I won scholarships to earn both of my degrees in finance and business administration and got my first job as a journalist after winning a national essay competition.
How does AlphaGamma innovate?
Arthur Gopak: We created a unique way to create and promote content that caters to young readers aged 18-35 and who are comfortable with consuming content in English.
How the coronavirus pandemic affects your business, and how are you coping?
Arthur Gopak: We were able to get new clients not just from North America and Europe but also from the Middle East and Asia. We quadrupled our audience during Covid-19, too.
Did you have to make difficult choices, and what are the lessons learned?
Arthur Gopak: March and April 2020 were the months when all of our customers had to collaborate with us due to the uncertainty the world had faced at that time. We took advantage of that downtime by looking at other customer segments and creating more content to further grow our readership base.
What specific tools, software, and management skills are you using to navigate this crisis?
Arthur Gopak: Our team consists of 10 people, and we have been using tools such as Google Drive, Discord, Outlook to manage our files and centralize our communication.
Who are your competitors? And how do you plan to stay in the game?
Arthur Gopak: Scholly, ProFellow, Mladiinfo, HeySuccess, OpportunityDesk, etc. – but their work is poorly organized and thus not scalable. They compete with each other, and they focus only on 1-2 types of opportunities.
Your final thoughts?
Arthur Gopak: The pandemic taught an important lesson that it is critical to adapt to the market, be creative when presented with a challenge and make sure to become better every single day.
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