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Webicient: The Key to Success Lies in Customer Satisfaction

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Arvan Saadati WEBICIENT

Arvin Saadati, founder of Webicient tells us about the web agency service.

First of all, how are you and your family doing in these COVID-19 times?

Arvin Saadati: We’re all doing good. We beat COVID 2 months ago, but nothing serious happened to any of us. We just felt a bit of illness during the first four days.

Tell us about you, your career, how you founded Webicient.

Arvin Saadati: I’m a 23-year-old guy who’s been working with all kinds of sales work since I was ten years old. I started the web agency Webicient with my colleague Sadegh. We were playing basketball and sat down for a chat afterward. He told me that he likes to develop websites and that there is a market for this. I said that I love sales and communication, so we agreed that I should be responsible for sales and marketing, and he should be responsible for the design and development.

How do you improve your business? 

Arvin Saadati: Our long-term strategy is to always look at our previous projects and discuss with our existing clients to see how we can improve our business as a web agency. The process of creating a website can always be improved, and we want the process to be as effective as possible, both for us and the client. So we always try to analyze every process after the projects to see how else we can improve. We always want to create a long-term relationship with our clients so they feel that they’re in safe hands.

How does the coronavirus pandemic affect your business finances?

Arvin Saadati: Good question! my answer is that it has actually improved our business. Since COVID, unfortunately, broke out, companies have gained a better understanding of the digital world and how important it is to be visible for digital leads. This has led to more closed deals for us and more customers. It has also given B2B companies a better understanding of how important it is to have a good design that represents the company on their company website.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Arvin Saadati: Right now, we’re only two persons, so we haven’t made any difficult choices.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Arvin Saadati: I’m the person responsible for the customer relationships, so I call our customers on a monthly basis just to hear that everything is doing fine with the website, and I always ask if there’s anything they want to change or improve on the website. If not, I’ll just wish them a happy day. My tool to remember whom I should call is just a Google sheet document with all our clients. It’s a very effective way to keep track of whom to call, and it’s super cheap!

Did you benefit from any government grants, and did that help keep your business afloat?

Arvin Saadati: No, unfortunately, we don’t benefit from any government grants.

Your final thoughts?

Arvin Saadati: There are approximately 2200 web agencies in Sweden, and we always try to be the best agency out there. We love what we do, and we really want to expand our team. In 5 years, we want to be Sweden’s biggest web agency.

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