We spoke to Atanas Krachev Of DidiSoft Inc on how he has managed the challenges they faced during the Covid times.
First of all, how are you and your family doing in these COVID-19 times?
Atanas Krachev: Fortunately, fine. But we have to deal with the drawbacks of the lockdown and the cloudy weather.
Tell us about you, your career, how you founded DidiSoft Inc.
Atanas Krachev: I’ve been in the software industry for twenty years, started at the end of the Dot Com boom and the end of the traditional Client-Server scenario.
I spent ten years in various industries: Healthcare (working on EHR/Electronic Health Record), Gaming, Online Payments. One day decided that I had enough experience to go on my own. Honestly, I was tired of Team Leads that don’t know what they are doing.
I had experience with the Oracle Database, and I had an idea to create addons for it. And luckily, it ended that other companies that own Oracle Databases need them.
How does DidiSoft Inc innovate?
Atanas Krachev: Well, we have a lot of ideas. Hundreds, and as we are only four people, we don’t have enough time for all of them. We want to make an RPA (Robotic Process Automation) tool, create a SaaS offering, and make our own PaaS, but time isn’t enough for all.
How the coronavirus pandemic affects your business, and how are you coping?
Atanas Krachev: The most substantial impact we felt is that we cannot travel onsite to our clients. Key clients that implement our solutions now can rely only on remote support.
Did you have to make difficult choices, and what are the lessons learned?
Atanas Krachev: The lessons that we have learned are probably the same that many others already know – don’t give money on credit and don’t start joint ventures with people (or organizations) without a written two-year commitment from their side. This last one was something that has cost us years to learn. And the hard choice is when a venture should be canceled. It is something that we still have to learn.
How do you deal with stress and anxiety?
Atanas Krachev: Luckily, most of us love sports and do workouts even at home. I do meditation. Today I was watching the online course Bone Breathing by Andrew Fertwel.
Who are your competitors? And how do you plan to stay in the game?
Atanas Krachev: Some of our products have competition, others still not. But we have to innovate. We are innovating, investigating what’s current and what’s not. Oracle releases a patch, check how our addons are affected, then fix the issue. If we don’t act like that, we cannot keep the expectations of our customers.
Your final thoughts
Atanas Krachev: In these uncertain times, technology will keep on progressing. I’m personally concerned about people who cannot practice their job because of social distance, like Bowen therapists.
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