INNOVATORS VS COVID 19
India’s Leading Documentation Portal vs Covid-19
Ayush Rajnish Gupta, C.T.O and Co-Founder of eDrafter.in tells how they automated their traditional process of preparing legal documents.
First of all, how are you and your family doing in these COVID-19 times?
Ayush Rajnish Gupta: I would like to thank startup.info first for taking this initiative and creating such an opportunity for budding entrepreneurs. With God’s grace, my family and I are in good health and practising all the precautions duly to extricate ourselves from covid-19.
Tell us about you, your career, how you founded eDrafter.in
Ayush Rajnish Gupta: I have always been a fan of technology and have always felt an intent towards innovation, I have always been fascinated about ideas and how tech revolutions have begun in small garages. And later, my desire helped me to become a full stack developer and a techpreneur. Coming to our start-up eDrafter.in, It was founded in 2016 from our house with minimal capital by me, my father, and my sister, namely, Mr. Rajnish Kumar Gupta (Founder) and Mrs. Priya Gupta (C.E.O., Co-Founder). With a good experience of my father, the ace execution of my sister and my technical forte, we made eDrafter.in.
How does eDrafter.in innovate?
Ayush Rajnish Gupta: eDrafter.in have made the traditional process of preparing the legal document completely online. It is as easy as ordering something from Amazon. You can understand it better from the following illustration:
How does the coronavirus pandemic affect your business?
Ayush Rajnish Gupta: At the very initial stage of the pandemic, our business was completely shocked. Since our business was majorly dependent on courier services as we have to deliver the documents to our customers and all the logistics were temporarily paused, so it was not possible for us to function our business. But since the job of an entrepreneur is nothing but to innovate, we found a solution, and we started providing digital copies of documents to our customers, which made the whole procedure completely paperless, and the documentation needs of customers were duly fulfilled.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Ayush Rajnish Gupta: We did our best to support our employees during the pandemic, but sadly we had to make some tough decisions due to a change in demand and the overall flow of business. We did lose some valuable employees during this period, and we learned one thing that technology is dumb until you have a smart brain on the chair.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Ayush Rajnish Gupta: Our whole customer relationship process was reshuffled, before the pandemic, we had a phone and chat support and dedicated department for the same, but after the pandemic, it became difficult for us to continue the same since such processes need better co-ordination that W.F.H. is not that efficient to bring. So we introduced a chat-bot, namely “Docusaathi”, on our website, which means “your documentation partner” in English and all the queries of our customers are solved by pre-filled answers.
Did you benefit from any government grants, and did that help keep your business afloat?
Ayush Rajnish Gupta: Not applicable for us.
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