Magazine

Baptiste Jamin, the Co-founder and CEO at Crisp shares with us how their company has been directly involved in the COVID19 fight

Published

3 years ago

08/19/2020

Kokou Adzo

First of all, how are you and your family doing in these COVID19 times?

Baptiste Jamin: We’re all doing fine, hopefully, it will stay like this as the second wave of Covid-19 is hitting France.

Tell us about you, your career, how you founded or joined Crisp

Baptiste Jamin: Crisp was been founded in 2015 with Valerian, my co-founder. We met at the university during our studies. Then, I decided to join 42, a french school founded by Xavier Niel, while Valerian was doing his engineering studies. While we were studying, both of us have built and killed startups. Crisp was the project we decided to work on together and it has been a great success 🙂

How does Crisp innovate?

Baptiste Jamin: Our innovation process is mainly focused on customer feedback. We use customers’ feedback to improve our product and make it fit with their needs and desire. It’s the best way to build something sustainable and efficient. It’s a strategy called customer support driven development.

How the coronavirus pandemic affects your business and how are you coping?

Baptiste Jamin: We’re lucky right now! We’ve been positively hit by the COVID-19 and making sure it’s getting on and on. In a time of crisis, people are looking for products that can help them to reduce their cost while doing no compromise on quality, which is what we offer 🙂

On the other side, with a bunch of entrepreneurs, we founded a world premiere: a COVID-19 artificial respirator that is fully open-source, we worked a lot over the last 3 months but results are starting to pay off, it’s getting tested with humans in France right now. It’s called Makair and this is a consortium of multiple companies from all around the world. It brings a lot of hope for countries that can’t afford to buy very expensive respirators.

Did you have to make difficult choices and what are the lessons learned?

Baptiste Jamin: As I said, we heavily focused on the respirators, which resulted in a few tough decisions. Our product development was fully stopped and therefore, we took some delay with our road. Our team was left all alone but they did very well and when we got back, they had created multiple solutions that helped them a lot while we were away.

How do you deal with stress and anxiety, how do you project yourself and Crisp in the future ?

Baptiste Jamin: Now we know that we’re resilient, we can keep on improving our product and heading towards our goal: the all in one platform for messaging with leads and customers.