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Founder, Bassam Mirghani, Tells Us How Livshows is Powering the Future of Music Through 3D Augmented Reality(AR)

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Bassam Mirghani Livshows

First of all, how are you and your family doing in these COVID-19 times? 

Bassam Mirghani: We are doing good! It’s key to stay positive & calm right now. Thanks for asking. I hope everyone is safe and healthy.

Tell us about you, your career, how you founded Livshows.

Bassam Mirghani: My background is in Product Design, UI/UX. I also have experience in Digital Marketing, Sales & Software Development. I consider myself a lifelong learner; I’m continually acquiring new knowledge and learning new skills. How I started Livshows stemmed from analyzing how music and digital experiences can affect people, I noticed a shift in how fans focus more on the visuals and the experience. Coming from a tech background, I saw other channels to help artists tell their stories and provide unique fan experiences. I saw an opportunity & started Livshows.

How does Livshows innovate? 

Bassam Mirghani: Livshows empowers creatives, artists and brands through a unique line of products and services. Livshows first product is AR builder, a creation tool that makes it easy for creatives, artists, and brands to create and publish augmented reality experiences without needing an app download and without knowing how to code. Find out more about the AR builder on As a platform with an integrated passion for design, tech and music, Livshows aims to build products for creatives, artists and brands to adapt to the new market shift; and create digital engaging content and visuals experiences for their fans.

How the coronavirus pandemic affects your business, and how are you coping?

Bassam Mirghani: We had to adapt to the new market shift; we noticed the demand for digital services and engaging content to help build an audience. This year, we launched two initiatives, “Creative Lab, For Artists” & “LIV-CON” The creative lab offers branding, promotional strategy, and digital services to help bring the artist’s musical vision to life. We also launched a virtual event called LIV-CON, which brought together twenty international artists from various countries worldwide within a digital space while launching an augmented reality experience.

Did you have to make difficult choices, and what are the lessons learned?

Bassam Mirghani: No choices I would call difficult. This time taught us not to rush the process and to embrace the changes. Having that mindset helped us to plan a more effective product strategy launch for 2021.

How do you deal with stress and anxiety?

Bassam Mirghani: I have always been a calm person; I don’t get too low or too high; my emotions remain balanced, which helped me a lot during stressful situations. I always remind myself and the team to take a step back, look at the bigger picture and reflect, which helps when dealing with stress and anxiety.

Your final thoughts?

Bassam Mirghani: With every crisis or problem comes an opportunity. Always focus on the blessings in every situation. It will keep you optimistic and give you the will to keep going! Shoutout to the Livshows team!

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