We talked to Benoist Claassen on how Altrady is making crypto trading easy and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Benoist Claassen: Thanks for asking, Kokou. As you know, the pandemic has brought about a lot of uncertainties in our lives. This is definitely not an easy time for everyone, but just as how we need to survive and make the most of our lives, we got to practice extreme resiliency as we hope for a brighter future ahead not just for our family but also for the entire world.
Tell us about you, your career, how you founded Altrady.
Benoist Claassen: Altrady wasn’t my first venture in the tech industry. Even before I founded this company, I already had an opportunity to create sophisticated digital architecture to protect personal data and private identity for global companies and government institutions.
Getting into the field of crypto trading software development wasn’t in my initial plans, but as they say, we should not be afraid once an opportunity presents itself. In my case, the opportunity opened up in the middle of difficulty.
As a beginner trader in a new world of trading Bitcoin, I was lost in the middle of nowhere — I was in front of trading screens the whole day and night yet without a good strategy to ensure my wins. I must admit that I lost a huge part of my savings in my initial years as a crypto trader, but all those are memories worth looking back.
It is because of such losses that I had the urge to work on a trading solution. Thankfully, a good friend of mine was willing to listen to my ideas, and together, we worked on developing Crypto Base Scanner — a market scanning application that is powered by unique algorithms that automatically analyze market movements and price histories to help users find profitable trading opportunities.
Fast forward to the present; now, we have grown our market scanning application to an all-in-one crypto trading platform. The progress may have happened fast, but that’s all because of the dedication and hard work that our team has put into it.
How does Altrady innovate?
Benoist Claassen: Since the beginning, we have valued inclusivity in our development. For every feature to be introduced and for every update planned, we make sure that we hear what our users have in mind. Altrady’s social channels are open 24/7 to receive feedback from the trading community. Through this open communication and inclusive development culture, we were able to realize our shortcomings and discover bigger potentials for the growth of Altrady.
I have to be honest that we also remain vigilant on our competitors’ move. By recognizing both the flaws and the good in our competitors’ products, we get to exercise more creativity in finding better solutions that can benefit the entire trading community. It excites us to see our competitors’ growth because it serves as a reminder for us to work harder and think more innovatively. It is through their new product updates that we get to realize the bigger possibilities for Altrady.
How the coronavirus pandemic affects your business, and how are you coping?
Benoist Claassen: Initially, I got afraid for Altrady because economies across the globe had experienced huge setbacks at the time of the pandemic. But as months passed by and as hopes have continued to flourish for people around the world, we began to see good days for Altrady.
The surge in Bitcoin price and the positive atmosphere surrounding cryptocurrencies in the past months have resulted in more people trying out cryptocurrency trading. This, I think, also contributed to the increase in our subscribers even during these trying times.
Since a lot of businesses and industries have been negatively affected by the global health crisis, people started looking for more viable means of generating wealth and livelihood. Crypto trading has given them a chance to grow their assets, and Altrady has helped them magnify their earnings and limit their risks.
Our team is confident that Altrady will continue seeing brighter horizons ahead of us. This pandemic has let us realize the importance of continuing with our mission to make crypto trading easier for everyone. Through our application, we have allowed thousands of our users to continue achieving their trading goals. Despite the chaos and uncertainties surrounding the world, Altrady has been a constant partner that empowers crypto traders of all levels.
Did you have to make difficult choices, and what are the lessons learned?
Benoist Claassen: Surely, I have had to make more than a hundred difficult choices in my entire journey as a crypto trading software developer. Even pursuing this startup has been a challenging decision to make.
Do you know what I have realized as an app developer and startup founder? It is the fact that our life is made of choices — and for every choice we make, we ought to firmly dedicate our all to making our dreams happen.
When I decided to build Altrady, I knew that I had to sacrifice a lot of things and focus on making this a successful startup that would not only bring us money but would also create a positive impact on other people.
I am happy to have made the right decision of pursuing this startup venture. Right now, we are seeing a growth in subscribers and witnessing an increase in revenue. Perhaps, the growth that we are experiencing right now is a result of our persistence and commitment. Indeed, all difficulties can be conquered if the entire team has one vision and is directed to a beautiful mission. And for Altrady, we are happy to start seeing a more accessible crypto trading world where more people can consistently get better profits.
How do you deal with stress and anxiety?
Benoist Claassen: I don’t easily get anxious, but whenever I encounter stressful moments, I just do my usual routine of getting a cup of coffee and create a list of the most important things that need addressing. Ticking off items on the list quickly is a great way to keep your stress levels down.
I am also lucky enough to have friends within the team. Since we share the same vision, we understand each other during the most stressful moments of the company. A good laugh with them easily eases the burden and instantly makes everything lighter.
A small chat with our users also proves to be helpful in keeping us calm during the busiest days in the company. Getting words of assurance and seeing the value of our hard work through them are the greatest stress busters!
Who are your competitors? And how do you plan to stay in the game?
Benoist Claassen: The crypto trading industry is a vast and ever-evolving field. Although we have entered the game relatively later than our competitors, we managed to rise above them in certain aspects most especially when it comes to using powerful algorithms, the sending of real-time alerts, and the introduction of more functional trading tools, and the development of new features.
Currently, Altrady has more than 26,000 subscribers. We may not lead the game in terms of the number of subscribers, but we are confident to reach the 100-k mark in the first quarter of 2021. As we release smart trading features like bots and as we improve our mobile app trading functionality, we expect more traders to find greater value in subscribing to Altrady.
2021 will surely be a bigger year for Altrady. We have prepared so many things in terms of development, design, innovation, and marketing to finally reach our goal of becoming the best cryptocurrency trading platform for all crypto traders.
Your final thoughts?
Benoist Claassen: The pandemic is undoubtedly a roadblock for most of us. But with perseverance and by continually having a positive outlook, we can all overcome these challenges. All struggles will come to pass, and we will see brighter days ahead.
As we welcome 2021, we hope to see more people realize the value of adopting cryptocurrencies in their lives. It is a real game-changer that could pave the way for more equitable access to financial resources.
Here at Altrady, we will continually be driven by our mission to make trading easier for everyone. We hope to help more people get consistent crypto profits through our trading technology.
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