First of all, how are you and your family doing in these COVID-19 times?
Bens Hilaire: Family and I are doing well. Hanging in there like the rest of the world. Since both of my parents are sick and battling Breast Cancer and Prostate Cancer, I’m very mindful not to expose them in any way.
Tell us about you, your career, how you founded TooDeep.
Bens Hilaire: The inspiration of TooDeep began when I found myself dealing with depression and anxiety. As I spiraled deeper and deeper into depression, the fear of judgment prevented me from reaching out for help from my family and friends. As a Black man, I grew up in a culture that tells us, “men are not supposed to cry,” that we “should deal with problems on our own.” This enforces the idea that it is inappropriate for us to express that we are hurting inside, but I knew I needed to release these feelings somehow. So I decided to create a place where I could release my emotions to a caring nonjudgmental community without the fear of being judged — thus, birthing TooDeep.
How does TooDeep innovate?
Bens Hilaire: We’re constantly innovating our app to allow users to express and connect their emotions with the community in real-time.
How the coronavirus pandemic affects your business, and how are you coping?
Bens Hilaire: Sadly, the coronavirus helps my business since it causes people stress and anxiety, and they use our TooDeep app to express their frustration.
Did you have to make difficult choices, and what are the lessons learned?
Bens Hilaire: Fortunately, I did not have to make any difficult decisions due to Covid.
How do you deal with stress and anxiety? How do you project yourself and TooDeep in the future?
Bens Hilaire: As of now, I’m using TooDeep to help me deal with stress and anxiety.
Who are your competitors? And how do you plan to stay in the game?
Bens Hilaire: TalkLife, Wisdo. We’re constantly updating and innovating our current app. So anything we say right now most likely will change.
Your final thoughts?
Bens Hilaire: To all the entrepreneurs dealing with this pandemic, keep pushing!