17 Inspiring Instagram Accounts Every Entrepreneur Should Follow

Social media isn’t just a platform for sharing selfies and holiday snapshots; it’s a powerful tool that can make or break a brand, especially for entrepreneurs. Instagram, in particular, offers a visually engaging format ideal for storytelling, personal branding, and connecting with a global audience. Whether you’re a budding entrepreneur looking for motivation or a seasoned business owner seeking fresh ideas, following the right Instagram accounts can provide daily doses of inspiration and actionable insights.

If you’ve been searching for the perfect lineup of entrepreneurial and motivational Instagram profiles, you’re in the right place. In this comprehensive article, we’ll explore 17 must-follow accounts that cover everything from mindset tips and marketing strategies to leadership lessons and business growth. By subscribing to these diverse voices, you’ll gain access to innovative perspectives, practical wisdom, and a strong sense of community—all while expanding your knowledge base and fueling your professional journey.

But before we delve into each of these Instagram accounts, let’s take a quick look at why Instagram is such a vital platform for entrepreneurs in the first place.

Why Instagram Is Crucial for Entrepreneurs

1. Visual Storytelling Power
   In the crowded online marketplace, cutting through the noise can be challenging. Instagram’s focus on visuals—photos, videos, and graphical quotes—serves as an effective means of quickly capturing attention. As an entrepreneur, you can leverage this visual edge to showcase your products, share behind-the-scenes moments, and highlight compelling testimonials.
2. Global Reach and Community Building
   With over a billion monthly active users, Instagram provides access to a vast audience. Entrepreneurs can tap into global markets, gather feedback, and even conduct informal polls to gauge consumer interest. More importantly, this platform fosters a sense of community that drives engagement, loyalty, and trust.
3. Personal Branding and Authority
   In the modern business landscape, consumers and clients want to know who they’re buying from. By posting regular updates about your journey, values, and successes (alongside failures and lessons learned), you can humanize your brand and establish yourself as an authority in your niche.
4. Opportunities for Collaboration
   From shoutouts and co-branded posts to strategic partnerships, Instagram provides abundant opportunities to collaborate with like-minded professionals. This can amplify your reach, boost your credibility, and offer diversified value to your audience.
5. Ease of Business Integration
   Instagram integrates seamlessly with other platforms like Facebook, Twitter, and LinkedIn, allowing for content repurposing and a consistent brand message across multiple channels. Additionally, various Instagram features—from Stories and Reels to Shopping tags—create ample opportunities to highlight products, drive conversions, and generate revenue.

By curating a well-rounded feed of inspirational, informative, and engaging Instagram accounts, you’ll stay ahead of the curve, absorbing daily updates on emerging trends, best practices, and invaluable insights. Below, you’ll find 17 accounts that every entrepreneur—whether new or veteran—should hit the “Follow” button for.

1. Gary Vaynerchuk (@garyvee)

Why Follow
Gary Vaynerchuk, affectionately known as “Gary Vee,” is a serial entrepreneur, investor, author, and highly sought-after public speaker. With a no-nonsense approach, Gary provides raw, honest advice on everything from social media marketing and leadership to personal branding and hustle culture. His Instagram feed is a constant source of inspiration, featuring short-form videos, motivational quotes, and behind-the-scenes glimpses of his daily life.

What You’ll Learn

• Effective personal branding strategies
• The importance of self-awareness and hustle
• Growing your social media following
• Tips on influencer marketing and new-media platforms

Key Takeaway
Gary Vee underscores the value of authenticity and hard work. If you’re an entrepreneur who needs that daily push to keep grinding, Gary’s profile won’t disappoint.

2. Marie Forleo (@marieforleo)

Why Follow
Marie Forleo is a best-selling author, life coach, and the founder of B-School, an online platform teaching modern marketing strategies to aspiring entrepreneurs. She focuses on helping people build a life and business they love. Her Instagram feed seamlessly blends motivational quotes, heartfelt success stories, and actionable advice.

What You’ll Learn

• Building a business aligned with your personal values
• Marketing strategies tailored for small businesses and creatives
• Mastering the art of communication and persuasion

Key Takeaway
Marie Forleo preaches the mantra that “everything is figureoutable,” emphasizing resilience and resourcefulness. If you’re feeling stuck or overwhelmed, her content will help you discover practical solutions to move forward.

3. Tony Robbins (@tonyrobbins)

Why Follow
Tony Robbins is one of the world’s most renowned motivational speakers and life coaches. With decades of experience in personal development, Tony has mentored CEOs, presidents, and celebrities. His Instagram feed is a treasure trove of motivating snippets from his seminars, uplifting quotes, and glimpses into his philanthropic activities.

What You’ll Learn

• Strategies to overcome mental and emotional barriers
• High-performance habits and rituals
• Leadership insights and powerful mindset shifts

Key Takeaway
Tony Robbins emphasizes the power of mindset and emotional mastery in achieving success. His teachings underscore that business success starts with personal growth.

4. Tim Ferriss (@timferriss)

Why Follow
Tim Ferriss is the author of best-selling books like The 4-Hour Workweek, Tools of Titans, and Tribe of Mentors. Known for his “lifestyle design” approach, Tim explores how to optimize productivity, health, and happiness. On Instagram, he shares everything from snippets of his podcast episodes with high-performing guests to book recommendations and personal experiments.

What You’ll Learn

• Productivity hacks and time management
• Insights from world-class performers in various fields
• The art of “Lifestyle Design”
• Health and wellness tips backed by research

Key Takeaway
Tim Ferriss’s content helps entrepreneurs question and reframe their assumptions about work, productivity, and success. By applying his tactics, you can streamline your life to focus on what truly matters.

5. Grant Cardone (@grantcardone)

Why Follow
Grant Cardone is an international sales expert, entrepreneur, and real estate investor. He’s known for his brash and energetic personality, constantly pushing audiences to adopt a “10X” mindset—doing 10 times more than they think is possible. His Instagram is a mix of sales advice, property investment tips, and success psychology.

What You’ll Learn

• High-impact sales and negotiation tactics
• Investment strategies in real estate
• The importance of setting massive goals
• How to foster a “never settle” attitude

Key Takeaway
Grant Cardone’s content is for entrepreneurs ready to scale fast and embrace a bigger vision. His “10X” philosophy will challenge you to aim higher and work harder than ever before.

6. Lewis Howes (@lewishowes)

Why Follow
Lewis Howes is a former professional athlete turned lifestyle entrepreneur and author. Host of the highly popular “School of Greatness” podcast, Lewis focuses on success stories and personal development, covering topics like emotional intelligence, mental health, and entrepreneurship.

What You’ll Learn

• Overcoming personal obstacles to achieve big goals
• Strategies for building a fulfilling career and life
• The impact of vulnerability and authenticity in business

Key Takeaway
Lewis Howes teaches entrepreneurs that greatness is multi-dimensional—it’s not just about making money, but also about cultivating healthy relationships, mental wellbeing, and a purpose-driven life.

7. Foundr (@foundr)

Why Follow
Foundr Magazine is a digital publication for young, ambitious entrepreneurs. On Instagram, Foundr provides concise, motivational content, featuring success stories, bite-sized business advice, and entrepreneurial tips from high-profile individuals.

What You’ll Learn

• Lessons from successful startup founders
• Practical business insights for emerging entrepreneurs
• Marketing and growth hacking strategies

Key Takeaway
Foundr’s Instagram feed delivers consistent entrepreneurial wisdom in a quick-to-digest format, perfect for those on the go who need a daily burst of motivation.

8. The Futur (@thefuturishere)

Why Follow
The Futur is an online education platform specializing in design, branding, and content marketing. Founded by Chris Do, the organization helps entrepreneurs and creatives understand the fundamentals of building a strong brand identity, pricing services, and marketing effectively.

What You’ll Learn

• Branding best practices and design concepts
• Marketing frameworks for both freelancers and startups
• Scaling a creative or consulting business

Key Takeaway
If you believe design, branding, and storytelling can propel your business forward, The Futur’s content will offer fresh ideas, tips, and real-world examples.

9. BossBabe (@bossbabe.inc)

Why Follow
BossBabe started as a community for female entrepreneurs but has grown into a full-fledged movement. Their Instagram account is a blend of empowering quotes, success tips, and relatable entrepreneur memes that inject humor into the hustle.

What You’ll Learn

• Confidence-building and mindset shifts
• Strategies for running an online business
• Tips for building an engaged community

Key Takeaway
BossBabe’s content is motivational, fun, and highly relatable, especially for women in business looking to balance ambition with self-care and community support.

10. Sara Blakely (@sarablakely)

Why Follow
As the founder of Spanx and the youngest self-made female billionaire (according to Forbes), Sara Blakely is a shining example of entrepreneurial perseverance and innovation. Her Instagram feed offers a peek into her personal life, her philanthropic endeavors, and the entrepreneurial lessons she’s learned along the way.

What You’ll Learn

• Creative problem-solving in product-based businesses
• Resilience and grit in the face of challenges
• Balancing family life with a high-pressure career

Key Takeaway
Sara Blakely’s story proves that with the right idea, unwavering self-belief, and the willingness to adapt, entrepreneurs can break barriers and make history.

11. Tai Lopez (@tailopez)

Why Follow
Tai Lopez gained massive online fame for his “Here in my garage…” YouTube ad, becoming an internet marketing sensation. He’s an investor, entrepreneur, and advisor to many multimillion-dollar businesses. His Instagram content mainly revolves around lifestyle, business tips, and curated wisdom from various thought leaders.

What You’ll Learn

• Social media marketing and e-commerce strategies
• Book recommendations and summarized wisdom
• Psychology of persuasion and consumer behavior

Key Takeaway
Tai Lopez encourages continuous learning and exposure to quality information. If you’re looking for a mix of marketing tactics, reading lists, and entrepreneurial insights, you’ll find value in his feed.

12. Mel Robbins (@melrobbins)

Why Follow
Mel Robbins is a motivational speaker, author, and CNN commentator best known for “The 5 Second Rule,” a simple yet effective tool for beating procrastination and taking action. On Instagram, she shares practical advice on confidence-building, time management, and overcoming negative self-talk.

What You’ll Learn

• Quick mental “hacks” to boost productivity
• Overcoming fear, anxiety, and imposter syndrome
• Real-life stories of personal and professional breakthroughs

Key Takeaway
If you’re prone to second-guessing yourself or need a reliable push to seize opportunities, Mel Robbins’s “5 Second Rule” approach can be transformative.

13. Neil Patel (@neilpatel)

Why Follow
Neil Patel is a digital marketing guru, renowned for his expertise in SEO, content marketing, and online growth strategies. Co-founder of Crazy Egg and Kissmetrics, Neil’s Instagram feed includes marketing insights, data-driven tips, and behind-the-scenes looks at his personal life.

What You’ll Learn

• SEO best practices and content marketing
• Conversion optimization tactics
• Building a strong online presence to attract more customers

Key Takeaway
For entrepreneurs looking to ramp up their digital marketing game, Neil Patel’s data-backed approach is a goldmine of practical guidance.

14. Andy Frisella (@andyfrisella)

Why Follow
Andy Frisella is a serial entrepreneur, podcaster, and the creator of the 75 Hard program. He’s known for his straightforward, no-excuse attitude. On Instagram, he shares lessons on mental toughness, leadership, and building a success-driven culture in both personal and professional settings.

What You’ll Learn

• Discipline and mental toughness strategies
• The importance of a strong work ethic
• Entrepreneurship from a grit-and-grind perspective

Key Takeaway
Andy Frisella’s content suits entrepreneurs who appreciate tough love and directness. If you need a more militant approach to self-improvement, his Instagram is a must-follow.

15. Richard Branson (@richardbranson)

Why Follow
Sir Richard Branson is the founder of the Virgin Group, overseeing a sprawling portfolio of businesses ranging from airlines to telecommunications. A charismatic entrepreneur, Branson’s Instagram is a vivid chronicle of his adventures, philanthropic efforts, and business insights.

What You’ll Learn

• Innovative thinking and risk-taking
• The importance of company culture and employee well-being
• Balancing fun, family, and fast-paced entrepreneurship

Key Takeaway
Richard Branson demonstrates that business can be both profitable and enjoyable. His emphasis on creativity, adventure, and social good shows that entrepreneurship can be a force for positive change.

16. Sophia Amoruso (@sophiaamoruso)

Why Follow
Sophia Amoruso is the founder of the fashion brand Nasty Gal and the founder of Girlboss, a media company that focuses on female entrepreneurship. Her Instagram documents her personal journey, business insights, and behind-the-scenes content from her various projects.

What You’ll Learn

• Building a brand from scratch
• E-commerce and growth hacking in the fashion world
• Empowering leadership and personal branding

Key Takeaway
Sophia’s story from an eBay store owner to a multimillion-dollar business founder underscores the power of creative vision and adaptability, especially in highly competitive industries.

17. WeWork (@wework)

Why Follow
While WeWork is best known for its coworking spaces around the globe, its Instagram account offers more than pretty office photos. It features success stories from entrepreneurs, productivity tips, event highlights, and glimpses of the shared workspace culture.

What You’ll Learn

• Collaborative opportunities within shared work environments
• Upcoming startup events and networking opportunities
• Productivity and design tips for modern workspaces

Key Takeaway
WeWork’s feed can inspire entrepreneurs seeking a vibrant, community-oriented environment. It’s a reminder that surrounding yourself with like-minded individuals can accelerate your business growth.

Additional Tips for Maximizing Instagram’s Value

Following these accounts is just the first step. To truly elevate your Instagram experience and extract maximum value for your business, consider the following strategies:

1. Engage Actively
   Don’t be a passive observer—like, comment, and ask questions. Building relationships with content creators and other followers can open doors to collaboration and mentorship.
2. Apply Lessons in Real-Time
   Bookmark or screenshot valuable posts, and experiment with the tips or strategies they provide. Implementation is the fastest way to transform knowledge into real-world results.
3. Leverage Hashtags
   When creating your own content, use relevant, well-researched hashtags to widen your reach. Keep an eye on the hashtags that these top entrepreneurs use to stay updated on trending topics.
4. Repurpose and Share Insights
   Don’t hesitate to share or repost content that resonates with your audience (while giving proper credit). Cross-pollination of ideas fosters a rich network of information exchange.
5. Use Instagram’s Features
   Explore Reels, IGTV, Live sessions, and Stories for fresh content formats. Diversifying your approach can help you stand out and reach different segments of your audience.
6. Balance Inspiration With Action
   Inspiration without execution leads to stagnation. While these accounts can keep your spirits high, remember to continuously refine your products, optimize your operations, and strategize your growth.

A Note on Branding Best Practices

When it comes to Instagram and entrepreneurship, one core element is branding. Entrepreneurs often struggle with how to create a distinct brand that resonates with their target audience. According to these branding best practices by Forbes, consistency in visual identity, tone, and messaging is crucial for fostering recognition and loyalty. It’s not about being flashy; it’s about being memorable, authentic, and aligned with your core values—something each of the 17 accounts above excels at demonstrating in their own unique ways.

Conclusion

Instagram has evolved far beyond being a mere photo-sharing app. For entrepreneurs, it’s a pipeline to continuous learning, innovation, and motivation. From global icons like Richard Branson to digital marketing savants like Neil Patel, the 17 Instagram accounts featured here offer a holistic suite of insights—covering mindset, marketing, leadership, sales, personal development, and more.

Your entrepreneurial journey will inevitably involve highs, lows, breakthroughs, and setbacks. By following these accounts, you’ll surround yourself with an environment that encourages growth, fosters resilience, and reminds you that success is as much about mindset and community as it is about great ideas and solid execution.

Use these pages as daily touchpoints to remain inspired, educate yourself on emerging trends, and refine your strategies to stay ahead in a competitive market. And remember: the real magic lies in taking consistent action on what you learn. Let these Instagram feeds serve as a catalyst for meaningful, sustained progress in your life and business.

Ready to get scrolling? Follow these 17 inspiring profiles and watch your entrepreneurial horizons expand day by day.