First of all, how are you and your family doing in these COVID-19 times?
Beth Worthy: We are doing great and trying our best to stay safe during these uncertain times. I’m lucky that our team is able to work remotely and that I’m able to spend more time with family.
Tell us about you, your career, how you founded GMR Transcription.
Beth Worthy: I started with GMR Transcription at the end of 2008 as an office manager, and I took upon myself to improve operational processes and enhance the customer experience. This led to new responsibilities like overseeing business development, and eventually, I became the President of GMR Transcription in 2019.
How does GMR Transcription innovate?
Beth Worthy: In an industry that is utilizing more AI and outsourced transcriptionists, we are looking for ways to stand out against the competition. Our security measures are one way we differentiate ourselves. We work with clients that need their transcripts protected, and confidentiality is an important factor in choosing us over other companies. We have developed our own proprietary application for secure file management between the client, admin staff, and transcriptionists.
GMR Transcription also looks for ways to improve the client experience. We are working on a new dashboard process that makes it easy for clients to place orders and upload audio files. It’ll be easier for clients to get quote estimates and specify requirements for their projects.
How the coronavirus pandemic affects your business, and how are you coping?
Beth Worthy: Coronavirus has impacted the number of projects we usually receive. We work with many universities and research teams, so we saw less projects due to many universities shutting down their campuses due to COVID precautions. While we have seen fewer projects, GMR Transcription is still able to thrive due to the lean team we have.
Did you have to make difficult choices, and what are the lessons learned?
Beth Worthy: When there was a lot of uncertainty around the pandemic back in early March, we had to quickly decide to work from home. We had no time to prepare measures, measure productivity, or even create some kind of guideline since my team’s safety is the number one priority. I really had to trust my team members to complete their work and maintain the same productivity level. The biggest lesson is to be flexible in times of uncertainty.
How do you deal with stress and anxiety, how do you project yourself and GMR Transcription in the future?
Beth Worthy: With stress, I always try to take a step back and assess what I can control. There’s no use spending time and energy on things you can’t control. Coming up with a plan of action is my preferred way to navigate through the stress and uncertainty.
In regard to the future of the company, the outlook is bright. Pre-COVID, we were super busy, and then the work slowed down productivity. We hope that more research around COVID will be done, and that will be a new opportunity for us to get more clients and build relationships. We will also stay on top of new technology, so our team of US-based transcriptionists can produce even better transcriptions for our clients.
Who are your competitors? And how do you plan to stay in the game?
Beth Worthy: Our competitors are companies that offer purely machine-based transcription or a hybrid model of human and machine transcription. With the development of AI technologies, transcription is cheaper for companies that mainly use AI and machines. Many companies also outsource their work to transcriptionists working abroad. This means that many companies provide transcription at low costs with quick turnaround times, but we have found that quality and accuracy are sacrificed with low prices.
Our team truly excels in accuracy, especially with audio that involves multiple speakers and different accents. We have US-based transcriptionists, so that means our contractors have a fluent command of the English language and can help ensure a 99% accuracy with quality audio.
GMR Transcription has worked with many universities around the US, which has helped us create a strong referral network. Our sales team curates a strong relationship with the faculty and provides top-notch customer service to grow the partnership further and gain referrals.
Your final thoughts?
Beth Worthy: COVID-19 has had a temporary impact on our business, and GMR Transcription is slowly seeing a return to growth. It was an excellent opportunity for us to assess our business and come up with new ways to reach out to potential clients. It was also evident that our ability to provide accurate transcriptions and excellent client service helped keep us top of mind with our clients.