Tell us about you, your career, how you founded or joined Kontentino
Bohumil Pokštefl: I have studied innovation and operation management in Copenhagen and later worked as a marketing consultant for West Virginia University.In 2016, I returned to my homeland, Slovakia. I was invited to launch the social media tool Kontentino developed by one of the leading Central European ad agencies, Triad Advertising. We were a 2-man team at the beginning. I was in charge of sales, product, marketing and basically to do everything to get new clients on board.
Now my role shifted to a more strategic position where I am focused on mentor team leaders, create the best work environment as possible and grow the company business-wise and value-wise. Kontentino is improving the relationship and trust between ad agencies and clients. It is currently used by more than 4000 agencies and brands such as IKEA, BBDO, ASAHI, or Ogilvy. I have recently got into the Forbes 30 under 30 list and became the Founder of the year in Slovakia.
How does Kontentino innovate?
Bohumil Pokštefl: Our innovation is driven by users. We generate plenty of feedback every day. We do have power users and ICP on which we prove concepts and ideas. Innovation also comes from each team member. Our 3 teams do not work in silos and everyone knows where we are heading and what the challenges are. Thus they bring a lot of new ideas on the table.
How the coronavirus pandemic affects your business and how are you coping?
Bohumil Pokštefl: We changed completely our roadmap and started to focus on developing for our (potential )users more mission-critical features and modules. We also see a bit of a shift from brands using advertising agencies to brands hiring more internal team members to lower the costs of content/ads creation.
Did you have to make difficult choices and what are the lessons learned?
Bohumil Pokštefl: Every week. The most difficult decisions are strategic ones. Such as which direction should we head. Do we keep our niche or do we shift our focus to new horizontals? Also, pricing adjustments are the most sensitive decisions to be made. What I have learned is that even when you have great data and plenty of information. You should trust the gut feelings. They are most of the time the first unbiased idea sparked when making the decision. Simply said. Do not overthink.
How do you deal with stress and anxiety, how do you project yourself and Kontentino in the future ?
Bohumil Pokštefl: We have a very harmonic work environment, so I do not feel stress and anxiety. Also, it is not in my personal traits. We also have 1 on 1 regular meetings with each team member where we can identify if someone is being down, stressed, or in the worst case close to burnout. Once we identify such things, we always help not only by giving them a paid holiday, but also some psychological advice.
When it comes to our vision. No matter how digital and social media marketing will look in the future. We will be there for creative minds and we will help them to keep being creative by reducing all the necessary redundant operational tasks creative people hate to do.
Who are your competitors? And how do you plan to stay in the game?
Bohumil Pokštefl: Hootsuite, Sprout Social, Falcon. These are amazing tools with great brand awareness and they bring a lot of great value to marketeers. However, we differ from them because we are focused on team collaboration and approval processes when creating social media content and ads. Moreover, we are helping international brands to adapt global content to local markets smoothly. Our workflow is so frictionless that it saves 40% of time on operational tasks and eliminates mistakes when publishing social content.
Your final thoughts
Bohumil Pokštefl: If you are an early-stage company, do not plan just focus on execution and trial and error. Once you are growing, hire talent and passion, not experience.
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