News

Fighting COVID with Quizzes

Published

4 years ago

10/28/2020

Kokou Adzo

We talked to Boris Boris of Quizé about quizzes during COVID times.

First of all, how are you and your family doing in these COVID-19 times?

Boris Boris: Safe and sound!

Tell us about you, your career, and how you founded Quizé.

Boris Boris: I have a master’s degree in Politics and Law, but I was always more attracted to the world of online business and marketing. I work a lot with the ads, and one day I realized that the industry doesn’t have a product that can serve ads to users without affecting the quality of the visit. Working on this idea for some time, I have created a quiz plugin Quizé that has combined quiz functionality and widgets to serve ads. This is how Quizé was born.

How does Quizé innovate?

Boris Boris: We’re the only company in the world who does what we do. There are other quiz plugins for WordPress available, but none has the functionality, ad widgets, and ad optimizations that Quizé has, none of them is compliant with Advertising Bureau. While other technology only helps users create quizzes and add some ads, none of them is actually taking into consideration ad serving rules and compliances, this all results in high bounce rate, low quality of user visits, low or no revenue on the quiz pages. With Quizé, we ensured to follow IAB and Google, and eliminate all problems ensuring the quality of the visit and increased revenue.

Quizé is the only plugin that also offers strategies that can be applied to how users play the quiz. This was never done before!

How the coronavirus pandemic affects your business, and how are you coping?

Boris Boris: Our product is an online tool, a plugin for WordPress sites. COVID made many people search their luck online, and many entrepreneurs are now working to make their revenues to come from online as well, this resulted in a spike of sales for our product. We help those entrepreneurs to make money online with our product.

Did you have to make difficult choices, and what are the lessons learned?

Boris Boris: It was difficult to start, we had to explain how our quiz plugin is different to others on the market, but once we got our first few sales and got our 5* reviews it helped to get the word around.

How do you deal with stress and anxiety? How do you project yourself and Quizé in the future?

Boris Boris: Stress is a part of life. Healthy sleep, food, exercise will keep your mind healthy. This helps to deal with the stress without too much anxiety.

Who are your competitors? And how do you plan to stay in the game?

Boris Boris: As of now we have no competitors. We combined two products before, and while other companies developed one or another, nobody has combined quiz, advertising, and technology as we did it.