We talked to Brad McCorkle of Local Eye Site about Ophthalmic jobs.
First of all, how are you and your family doing in these COVID-19 times?
Brad McCorkle: We’re well, thanks for asking. No one in our family has been sick, so we’re grateful for that.
Tell us about you, your career, how you founded Local Eye Site.
Brad McCorkle: Until 2007, I was a medical sales rep working for an Ophthalmic focused pharmaceutical and surgical product companies. During those years of spending many days in eye care practices, I gained an appreciation for the challenges associated with staffing in niche medical specialties like Ophthalmology and Optometry. So, I left my job in the spring of 2008 to create an online tool that medical practices could use to staff more efficiently.
How does Local Eye Site innovate?
Brad McCorkle: We created an online recruiting model for medicine that didn’t exist in 2008.
How the coronavirus pandemic affects your business, and how are you coping?
Brad McCorkle: COVID had a significant impact on our business because most companies in most industries stopped hiring for obvious reasons. This was true even in medicine. Fortunately, things have been slowly coming back, and this month has been “nearly normal.”
Did you have to make difficult choices, and what are the lessons learned?
Brad McCorkle: We did. We decided to leverage debt instead of laying off key employees. Financing was available at great rates because of the pandemic, and we were able to retain the loyal employees that are helping us recover financially.
How do you deal with stress and anxiety, how do you project yourself and Local Eye Site in the future?
Brad McCorkle: Family and faith. Some things never change.
Who are your competitors? And how do you plan to stay in the game?
Brad McCorkle: Our competitors are large national job boards that you hear on the radio and TV every day. We compete by being better in the niche spaces we focus on.
Your final thoughts?
Brad McCorkle: Entrepreneurship has been challenging, but the best thing that ever happened to me professionally. It’s taught me to wear many hats, innovate, and survive despite the toughest of circumstances.
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