Bradley Hatton-Jones of APrograming tells us about its information technology solutions.
First of all, how are you and your family doing in these COVID-19 times?
Bradley Hatton-Jones: Thank you for asking. We are healthy and safe during the pandemic. We are fortunate to live in a country with low Covid numbers, but we still practiced social distancing, masks, and washing our hands.
Tell us about you, your career, how you founded APrograming.
Bradley Hatton-Jones: I am a Processing Engineer and Software developer. I have a family with two young girls who inspire me to build a company that makes software that improve the next generation. I started this company by myself in 2013, creating websites for small to medium businesses at a very cheap rate. I have since grown APrograming to become a software development company that focuses on cutting edge products in virtual training, digital doubles, machine learning, IT management, and safety applications to support national and international clients. My team and I are consistently working towards developing software that will help improve people’s lives.
How does APrograming innovate?
Bradley Hatton-Jones: My company and team follow a set of basic guidelines that allow us to innovate. We focus first on this simple question “Will this product improve on somebodies life?”. If the idea passes that ethical question, we ask, “How can we develop this project in such a way that we can lower the costs to allow for more people to benefit from the product.” What inspires my team and me is an improvement, improving people’s careers, health, safety, and knowledge.
How does the coronavirus pandemic affect your business finances?
Bradley Hatton-Jones: The pandemic hit our clients’ companies hard which meant that they needed to focus their budgets on maintaining and securing their staff before prioritizing software licenses. In this way, our company took a hard hit in expansion and development as our income had decreased significantly. We had to freeze projects or shelve them entirely to survive. We are now in recovery mode as our software has helped universities and industries to continue to do their jobs remotely.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Bradley Hatton-Jones: During the pandemic, I wanted to make sure that my staff felt financially secure. The mental stress of being isolated and not knowing the future is hard enough alone without worrying about a paycheck. We already practiced remote working from home so that part of our lives did not change too drastically. We put a temporary hold on developing some projects that would not be market-ready for the next year or two and focused on maintenance and improvement on software that people would need during the pandemic.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Bradley Hatton-Jones: Our customers appreciate that our basic principle in developing our software is to make their lives better. Our relationships with our clients are always improving. We are open with them when a bug presents itself, showing them exactly how the bug happened and how it was discovered. We also seriously brainstorm and considering clients’ proposals for change to our products. We are all on a journey to develop and grow, and we like to make sure that our clients feel like they matter and are involved.
Your final thoughts?
Bradley Hatton-Jones: The pandemic is not over. Entrepreneurs such as myself in the software industry know that we have to be actively involved in developing products that help our clients operate and succeed themselves to stay afloat. As a software development company, we can do a lot to create tools to grow stronger, survive this pandemic and become more prepared for the next one.
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