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Brady Banks of EmployeeReferrals Tells Us How the Employee Referral Program has Transformed Workplaces

kokou adzo



Brady Banks EmployeeReferrals

First of all, how are you and your family doing in these COVID-19 times? 

Brady Banks: As with many others, the pandemic has been difficult for our family. We’ve all had to adjust to being home together and finding new ways to connect with family and friends. It’s been tough watching the kids miss out on games and events that would have usually been big celebrations. At the same time, it has been a chance to bond as a family in ways we wouldn’t have had otherwise. We’re also mindful of the many families that have had it worse than us, especially those who have lost loved ones. 

Tell us about you, your career, how you joined EmployeeReferrals.

Brady Banks: I was working on a recruiting team and was, appropriately, referred by a friend to run Customer Success for EmployeeReferrals.

How does EmployeeReferrals innovate? 

Brady Banks: We make it easy for companies to run their employee referral hiring program. Referred employees tend to be more productive sooner and stay longer. We focus on employee engagement and on providing tools to organize referral payouts. It sounds strange, but right now, we’re focused on building features that help our admin users use our tool less. We’re trying to automate as much of the workflow as possible. We’re lucky to have some phenomenal clients that are able to help us with our roadmap.

How the coronavirus pandemic affects your business, and how are you coping?

Brady Banks: Our business has been affected by the pandemic. We’re dependent on clients needing to hire, and for a number of clients, that need is currently minimal. On the other hand, some clients are hiring more than ever, and we’ve been able to give them a little more attention than we may have been able to otherwise. We’ve also done minor pivots to focus on internal mobility and using referral programs to help with diversity hiring. 

Did you have to make difficult choices, and what are the lessons learned?

Brady Banks: I’ve learned that we have an incredible team that has been able to pull together during this time. 

How do you deal with stress and anxiety? How do you project yourself and EmployeeReferrals in the future?

Brady Banks: It’s important for me to still segment my day even though I’m working from home. The tendency is just to keep working until the evening. My stress level stays more manageable when I carve out a set time to exercise and spend time with the family. 

Who are your competitors? And how do you plan to stay in the game?

Brady Banks: Most prospective clients are already running an employee referral program using spreadsheets, email, or their current applicant tracking system. From a competitive standpoint, our greatest challenge is showing them how our tool can help them make more hires via employee referral while also saving time by organizing payouts in one place. We’ve seen steady growth over the last several years in terms of the number of clients and revenue and see ourselves continuing on this path for the foreseeable future.

Your final thoughts?

Brady Banks: The pandemic has made me consider our place in society, and I feel good knowing that we’re providing income for our employees, helping clients fill jobs with referred employees (the best kind), and making it easier for employees to make some extra cash by helping their company. It feels good to provide a tool that helps so many people. 

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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