Digital Marketing

Canard Influencers : connecting brands to micro-influencers

Written by Lucas Bornert

Tell us a few words about the founders and how the idea came

Lucas Bornert (entrepreneur, Cambridge University graduate) and Maria Eriksson (entrepreneur, BI Norwegian Business school) decided to launch Canard Influencers when they were looking for influencers to promote a previous venture they launched together. 

Link to online video

Your products and services 

Canard Influencers is a Cambridge-born self-service platform & App connecting creative micro-influencers to brands on social media. Our objective is to turn every micro-influencers into superstars!

Your success factors 

We mainly work with micro-influencers (audience <150k followers). By working with micro-influencers, brands benefit from higher engagement and impact as those content creators tend to be closer to their audience than traditional influencers. 

Your factors differentiating and disruptive compared to the existing 

 • Focus on micro-influencers

• Higher engagement & impact

• Pay as you go, it’s free to start a campaign and you only pay for influencers you approve 

Your business model

 We take a commission on influencer payment. 

A few words about your competitors

 Competition mainly focus on traditional influencers who have lower engagement and less impact/low social proximity with their audience. 

Your website

About the author

Lucas Bornert

Co-Founder of Canard Influencers / University of Cambridge Graduate


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