We talked to Casper Janns, founder and CEO at Hypefactors about how media intelligence helped them to stay afloat during the pandemic and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Casper Janns: Thanks for asking. Our headquarter is in Copenhagen, Denmark. At the moment there’s a lockdown here, so most of our team are working from home. However, one-third is still in the office every day. Personally, I work from the office most of the days, but we are all very careful to keep the social distance, washing hands all the time, etc. Our COO was affected with covid-19 before Christmas and unfortunately, he was quite sick, so it has been a special warning for all of us to be extra careful and protect each other. For my own family, I think we all are a bit tired of all the regulations and just want to get things back to normal as soon as possible, but overall we are doing just fine.
Tell us about you, your career, how you founded Hypefactors
Casper Janns: I founded and led an advertising and marketing consultancy, advising several large clients. At some point, we added a business unit focusing on helping clients with PR and communications. Soon it became clear to me that there was a total lack of serious measurement and automation available for the communications departments, so you can say that the insights from the industry made me aware of the need for better, more automated, more measurable, more integrated and more user-friendly media intelligence and reputation management technology. Then Hypefactors was born.
How does Hypefactor innovate?
Casper Janns: Hypefactors’ number one priority is to keep progressing the user experience and accuracy for current and future users of organizations interested in taking advantage of powerful media intelligence to improve their media reputation.
Comprehensive monitoring of the news is the foundation for media intelligence. Where Hypefactors stands out further is by enriching data into information, making it possible to provide users with the most accurate media reputation tracking. One innovation is on the automated tracking of sentiment for every single media mention. Another crucial information point is the estimation of the audience size (readership/viewership) for different media outlets and news stories. No one can provide the exact numbers at a global scale, so it is imperative to have the highest fidelity data, algorithms, and calculation model for the most accurate estimation.
How does the coronavirus pandemic affect your business finances?
Casper Janns: The demand for more comprehensive media intelligence and media monitoring across online, print, broadcast, and social media continues to grow, and still see lots of new clients coming to us, which is really great. On the negative side, I guess that we would have seen a bigger growth if there were no lockdowns which are slowing down the decision-making a bit for many companies.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Casper Janns: From day 1, we have been prioritizing our current strong Hypefactors team, keeping everyone in the same conditions as before. For the expected employee growth, we needed to balance it and to slow the hiring a bit compared to the initial expectations for 2020.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Casper Janns: We are here for our clients and work hard to have the best possible relationships. Actually, there are no big changes in the way we handle the interactions, still using digital tools to make life as easy as possible for our clients. We pretty much use the same tools as everyone else; Teams, Zoom, Google Meet, Intercom chat, etc.
Your final thoughts?
Casper Janns: We are listed at the Nasdaq stock exchange in Copenhagen under the ticker HYPE – if anyone wants to check out the investment side of our company.
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