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Can Digital Healthcare be Kind?

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Charlotta Tönsgård Kind

Charlotta Tönsgård of Kind tells us about the digital communication platform for healthcare.

First of all, how are you and your family doing in these COVID-19 times? 

Charlotta Tönsgård: Thank you for asking. We’re fine. Naturally, we’ve had to make adjustments in our daily routine, but it has brought us closer together in many ways. 

Tell us about you, your career, how you founded Kind.

Charlotta Tönsgård: I founded Kind to support healthcare professionals and reimagine how healthcare can be delivered. Having worked many years with innovation, technology and healthcare, I wanted to start something that could truly change the paradigm and make a true difference, not just for healthcare professionals but especially also for patients.

How does Kind innovate? 

Charlotta Tönsgård: Well, I like to think that we do that by keeping it simple and providing solutions that truly make a difference. At Kind, we believe technology should be attainable and affordable, not only for the tech-savvy, to make a global impact. Especially with everything the world is going through, Kind has more merit than ever. 

How does the coronavirus pandemic affect your business finances?

Charlotta Tönsgård: In some ways, it doesn’t affect it at all, and in other ways, it does! With the stay at home and social distancing, solutions such as Kind is more important than ever because it offers an alternative for the healthcare professional to continue or extend their services despite the pandemic. Being bold, you could even argue that we’ve all had to grow up digitally, and Kind facilitates that.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Charlotta Tönsgård: Facing challenging times always call for difficult decisions, but I like to think that these decisions are for the better. We’ve used especially the last year or so to understand how we could really leverage digital marketing to spread knowledge about our work. Having said that, our team was already distributed across the world, and the pandemic has “just” helped us to work even more efficiently even while being apart. 

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Charlotta Tönsgård: Our customer relationship team has evolved and grown a lot over the last year. With the growing interest that we’ve seen with the pandemic, we’ve in some ways gotten closer to our customers. This has been very useful and has helped us to improve our product. We use Pipedrive as our key external CRM tool, but since Kind is a tool tailored for efficient communication, we also leverage our own tool when staying in touch with our customers. 

Did you benefit from any government grants, and did that help keep your business afloat? 

Charlotta Tönsgård: No, we do not benefit from any government grants. We are funded by external investors and income from customers.

Your final thoughts?

Charlotta Tönsgård: I have many, but one thing I think is really important is that we use this time to make true changes in our world. Think beyond making profits; think about making an impact!

Your website?

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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