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How to Lead during COVID-19: Thoughts from a Pioneer of Blockchain & Crypto 

kokou adzo



Chrissa McFarlane Patientory

We talked to Chrissa McFarlane of Patientory about managing healthcare data through blockchain technology.

First of all, how are you and your family doing in these COVID-19 times? 

Chrissa McFarlane: We are definitely enjoying time together at home with minimal travel. 

Tell us about you, your career, how you founded Patientory.

Chrissa McFarlane: I am a startup founder with extensive experience in the healthcare industry. I graduated from Cornell University and later earned my Masters in Business Administration and Strategy at Wake Forest University. Before founding Patientory, I worked at a telehealth startup and played a key role in some of the healthcare infrastructures we have today. 

After witnessing the shortcomings of our healthcare system when trying to receive care and through professional experience, I envisioned that Patientory would empower end-users to own, manage, transfer, and share their healthcare data securely using blockchain technology and unique machine learning algorithms. Particularly, I started out in the healthcare industry conducting research and went into healthcare IT consulting. After my experiences with an early stage telemedicine company, I experienced first hand the lack of data access that made it difficult for individuals to receive care. After leaving that company and delaying my plans to go to medical school, I started Patientory. I started Patientory with a hunch and through the unique knowledge, I had accumulated. I would say I was uniquely positioned to start this company. 

How does Patientory innovate? 

Chrissa McFarlane: Patientory empowers our users with actionable insights from health data, incentivizing them to take control of their health outcomes. We are tackling the pain points users, and hospitals face when managing data through blockchain technology. 

How the coronavirus pandemic affects your business, and how are you coping?

Chrissa McFarlane: It has shed new light on how digital health is accepted. The pandemic is now emphasizing the need for healthcare technology solutions. We are positioning our company to address these challenges. 

Did you have to make difficult choices, and what are the lessons learned?

Chrissa McFarlane: I have to make difficult decisions that affect my own future and the future of my company and team every day. However, I remind myself of the bigger picture. Putting things into perspective is the main lesson I have learned. Founding a startup is uncharted territory, let alone a startup in the blockchain. I am now a leader in this space, inspiring other women to pave their own paths. This motivates me to stay focused. I stay focused to inspire others to come to the table. 

How do you deal with stress and anxiety? How do you project yourself and Patientory in the future?

Chrissa McFarlane: I work with 100% of my energy during the week. The weekend is my time to recharge and relax so that I can remain focused for the next week. Through this method, I know I can successfully launch Patientory and ensure its impact in the future. 

Who are your competitors? And how do you plan to stay in the game?

Chrissa McFarlane: Our competitors are Embleema and BurstIQ. Patientory believes people come first. In this way, we really differentiate ourselves from our competition. Unlike competitors, Patientory uses blockchain technology and APIs to transfer information from the EHR and medical devices. Hospital readmissions and penalties can decrease by 85% with 0 breaches. This technology allows the patient to control who sees their data and how it is managed, which has always been important but is especially important today. 

Your final thoughts?

Chrissa McFarlane: Patientory is planning on launching! We will be launching our consumer app and our enterprise solution, Neith. Stay tuned and look for us on the app store. We are pioneering a safer, more personalized way to manage your healthcare using blockchain technology. 

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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