We talked to Christopher Palmer of Chris Palmer Marketing and SEO about SEO training and the effects of COVID-19.
First of all, how are you and your family doing in these COVID-19 times?
Christopher Palmer: We have shifted all aspects of our businesses, myself, and my wife’s business moving from brick and mortar appointments to primarily online-focused services.
Tell us about you, your career, how you founded Chris Palmer Marketing and SEO.
Christopher Palmer: I founded this business(Chris Palmer Marketing and SEO) with my wife and my childhood friend Eric M after a horrific experience with past partners for nine years. Starting like any other small digital company offering low ticket services to small business owners for digital services including websites, SEO, and consulting, list a few.
How does Chris Palmer Marketing and SEO innovate?
Christopher Palmer: We test Search engine optimization practices and techniques on websites that we operate to see if the “old” techniques are still viable. Checking on test domains or URLs that we own and control to see if certain tweaks can be performed for a better outcome instead of trying things on a client’s website and not seeing what happens just because we already know because we tested it. Not many companies perform search testing. We are leaders.
How the coronavirus pandemic affects your business and how are you coping?
Christopher Palmer: Thankfully, I, along with my partners, knew that we needed to make our brand more public two years ago and started branching out on multiple social facets and being a lot more digitally visible, so we already had systems in place to handle the massive shift to only online. At first, things were slow, but as more and more companies are adapting to Zoom meetings and Google meet, it is becoming a lot easier for a hog farmer in Kansas to hop on a Zoom call to discuss how we can use Facebook to promote his new chili sauce. for example
Did you have to make difficult choices, and what are the lessons learned?
Christopher Palmer: We went through heartaches early on and learned to keep the company lean, not use too many tools to make things easier but end up slowing down productivity.
How do you deal with stress and anxiety?
Christopher Palmer: Much like the rest of people, I assume, by getting some rest, eating clean and getting enough sleep and exercise. Stress comes from not knowing, and I’ve learned to take all failures as lessons and not let yesterday’s effect today. Plus, I keep the faith as I know I offer superior service, and my customers would be doing themselves a disservice by not using my process.
Who are your competitors? And how do you plan to stay in the game?
Christopher Palmer: I never look at anyone as a competitor because as time passes, I’ve learned that an enemy might be an alley, so staying in the game for me is done by creating personal relationships with as many people as possible.
Your final thoughts?
Christopher Palmer: I’ve been blessed with so many talents, and my work ethic will be the driver of my business now and in the future.