Tell us about you, your career, how you founded Mollify.
Christopher Watson: I’ve Worked on Wall Street – I’ve proctored surgery in most of the operating rooms in New York City (Both in Vascular and Neurosurgery) – and I’ve Designed and Developed Software Systems for the last 7 years. It was the summer of 2013, with the rise of handheld technology and the evolution of the internet, that I realized that software was the future, and I wanted to be a part of it, so I dove head in.
How does Mollify innovate?
Christopher Watson: Innovation is the name of the game. If an individual or company is not growing, evolving, changing, they are dying. We are constantly introducing and reviewing new ideas, new methods in order to effectively and efficiently get better and smarter at what we do. My favorite saying is, “Just Get Better.” How we do something today is not necessarily going to be how we do it tomorrow. There is always a better way; we just have to keep trying to figure it out.
How the coronavirus pandemic affects your business, and how are you coping?
Christopher Watson: Covid has affected every human on earth in some capacity. I had an invitation to present at Carnegie Mellon in front of a room full of investors when Covid broke. It was literally my ticket for funding, the addition of 12 new employees for our new video crowdsourcing application was just a brief presentation away. Everything that I had put years in preparing, for now, was gone. In such a
unique landscape, I had to figure out another way. So, I discovered the online gig community of global workers. In just a matter of months, and at a fraction of the cost, I have now expanded my workforce by more than 30 skilled software engineers from around the world. They are hungry to contribute to our vision and have helped design and devise Mollify’s Global Video Crowdsourcing Network, the largest of its kind, due to be launched just in time for Christmas.
Did you have to make difficult choices, and what are the lessons learned?
Christopher Watson: I rarely have to make difficult decisions. Most and eventually, all of my decisions are data-driven and formed using probability models, A/B Testing, etc. If option A has a higher probability of success than option B, than A may be a wiser choice. Then, there is Leveraging Risk – What if Option B has less of a probability of success than A but offers 10 times the yield? Then, maybe option B is the wiser.
Every decision I make, I ask myself, what’s the worst-case scenario? As long as the answer is not “lose the company,” I typically take the more aggressive approach, one that will get us to our goals the most briskly and efficiently.
We use a unique blend of Quantitative Analysis, a technique that uses mathematical and statistical modeling, measurement, and research to understand behavior, as well as Quantitative Analysts, which represents a given reality in terms of a numerical value, as part of our Prescriptive Analytics equation.
Prescriptive Analytics not only anticipates what will happen and when it will happen but also why it will happen. Prescriptive Analytics goes beyond predicting future outcomes by also suggesting actions to benefit from the predictions and showing the implications of each decision option.
Furthermore, Prescriptive Analytics suggests decision options on how to take advantage of a future opportunity or mitigate a future risk and shows the implication of each decision option. Prescriptive Analytics can continually take in new data to re-predict and re-prescribe, thus automatically improving prediction accuracy and prescribing better decision options.
With the explosion of Data Analytics Software, the Assistance of A.I., the access to large data sets, the days of making big decisions based on hunches are over. It’s not about having access to information any longer, the internet offers a limitless supply. It really comes down to who can not only analyze information better but also synthesize the data, implement bold initiatives based on this data, those are the companies who are going to inevitably win out.
How do you deal with stress and anxiety? How do you project yourself and Mollify in the future?
Christopher Watson: I played football, basketball, and baseball in high school and continued with football into college. I spent more time preparing myself (body & mind) than I actually spent playing any of those sports.
I don’t deal with stress and anxiety, like an athlete, I prepare for their inevitability.
In order for a pro-athlete to prepare their mind & body for making split-second decisions and split-second muscle movements, they must keep themselves in maximum physical & mental shape.
As guys like Tom Brady & Lebron James will tell you, their performance on the field and the court is a testament to their work off the field, their “attention to the details.” Those guys are meticulous about what they eat, drink, information that they ingest, the people they surround themselves with, etc. Superior Humans make every decision each day based upon their grand plan, be the best athlete and human they can be.
The average human makes 35,000 decisions per day. If Superior Human Beings, like Lebron, like Tom Brady, use data and science to dictate their diet, exercise, and mental health management and use it to improve the outcome of their daily 35,000 decisions, why wouldn’t I follow a similar protocol?
Lets’ face it, the better you feel, the better you perform. The better you perform, the more gratified you feel, and the more success you have. More success leads to increased happiness, and isn’t that what it’s all about.
Who are your competitors? And how do you plan to stay in the game?
Christopher Watson: Continue to Innovate – There are no competitors, just companies with old ideas whose clients will be better off using our technology.
Have You Ever Tried to get a Single Promotional Video Made? It’s not easy…
(Pre-Production – Production – Post Production)
Brands are paying up to $250K for the Production of a Single Video and
Another $250K per million views to Promote it.
What if Your Single Video is NOT COMPELLING?
Have you ever seen a Lousy Video Ad?
Let me rephrase that – When was the last time you saw an Entertaining Video Ad?
After Investing a Significant Amount of TIME & MONEY in the PRODUCTION OF A SINGLE VIDEO, Brands are often LOSING MONEY IN THE CURRENT MODEL.
THE CURRENT VIDEO AD PRODUCTION MODEL IS BROKEN!
Gamification of Video Ad Production
Sponsored Viral Video Upload Challenges
Where EVERYONE Can Compete for Advertising Dollars
Kittens, Puppies, Cute Kids, Influencers, ALL are welcome!
Mollify’s Ad Sourcing Network will PROVIDE SPONSORS HUNDREDS OF BRANDED VIDEOS explicitly created for them as well as PROVIDE CONTINUOUS GLOBAL EXPOSURE from Prospective Customers From Around the World in a
FRACTION OF THE TIME & A FRACTION OF THE COST
Through Crowdsourcing of Video Ad Production, Mollify will GIVE AMATEURS from All-Across the World (New York to Hong Kong) the OPPORTUNITY TO COMPETE for cash prizes and earn American Idol type fame simply by uploading their “Homemade Promotional Videos” right from their Smartphone.
“American Idol of Influencer Marketing”
“America’s Got Talent Meets America’s Funniest Home Videos”
“Wisdom of the Crowd”
“A Vending Machine for Video Marketing Content & Global Exposure”
“The Future of Digital Marketing”
Airbnb Made it Easy for Everyone to be a LandLord.
Uber made it easy for Everyone to be a Cab Driver.
Mollify will Make it Easy for Everyone to be a Marketer.
Christopher Watson: “I like to think of my life as a game that I want to win.”
It’s my contention that the better prepared you are for life’s adversity, the better you will perform during those inevitable adverse conditions.
By improving my breathing/mobility (yoga), my eating (keto/intermittent fasting, and my sleeping (constancy, quantity), I’ve changed my INTERPRETATION OF REALITY.
Personal Bio/Video/Portfolio – https://mollify.biz/user-experience-design-strategist/