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The Digital Engagement Platform that Harnesses Game Theory

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Colin Weir Moroku

Colin Weir, founder of Moroku Gamesystem tells us about innovation using game theory.

First of all, how are you and your family doing in these COVID-19 times? 

Colin Weir: Very Well. Australia has done an amazing job of managing the health and economic impacts of COVID – perhaps the best in the world.

Tell us about you, your career, and how you founded Moroku Gamesystem.

Colin Weir: I left NZ to do my Ph.D. in modeling the impact of people on forest ecosystems and ended up building banking platforms. Moroku is on a mission to build a banking system that supports people, the planet, and profit

How does Moroku Gamesystem innovate? 

Colin Weir: Through the use of game theory.

How the coronavirus pandemic affects your business and how are you coping?

Colin Weir: It is growing. There is a big need for digital and customer engagement

Did you have to make difficult choices and what are the lessons learned?

Colin Weir: It is tough as hell. Stay on purpose, not money, be a Lean/Agile devotee.

What specific tools, software, and management skills are you using to navigate this crisis?

Colin Weir: Discipline equals Freedom.

Who are your competitors? And how do you plan to stay in the game?

Colin Weir: People who are too afraid to question their old world beliefs.

Your final thoughts?

Colin Weir: Gamification 1.0 was pretty cool. Tons of sales, bug, step, and tree challenges got set up and proved that people plug into the core principles of points and badges. Hurrah! But that was a different era. An era of relative comfort. Nothing was broken. Now it’s all breaking and we’re getting woke. Things are morphing fast as we fly through the COVID portal. Digital has become preeminent as we work from home, liking it or not. Some employees now demand to spend more time with friends, family, and themselves and don’t want to return to the office. “Yeah, I like my friends, family, and myself. I like just hanging out with me. Give me digital tools to WFA” (work from anywhere). On the flip side, there are others saying, “I really miss my team, I don’t know why, I just do” Introverts/Extroverts. This is one example of the many polarities that exist within behavioral economics that suddenly, Chief Marketing Officers and Chief People Officers must embrace and find answers for within the primarily digital world that their employees and customers now reside within. If they don’t, they will get out-competed by those that do. They will lose the physical game

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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