INNOVATORS VS COVID 19

Mailtrack’s Focus is on adding Extra Value to every Feature but not in becoming the “next unicorn of Europe” says C Conrado Lamas

Published

3 years ago

07/29/2020

Kokou Adzo

First of all, how are you and your Family doing in these COVID-19 Times?

Conrado Lamas: We’re all doing fine, fortunately. I hope you and all your readers are doing fine, too. These are crazy times. Let’s make sure we’re taking care of ourselves.

Tell us about you, your Career, how you Founded or Joined Mailtrack

Conrado Lamas: I’m originally from Brazil origi and came to Barcelona to study. I met Mailtrack’s founding team in a previous startup that didn’t work out.

I was fortunate and Mailtrack was a great idea. It had an excellent elevator pitch and branding elements, the main one being its green checkmarks that add read receipts to Gmail.

By then I wa working as a PR strategist, and Mailtrack worked really well with the media. As a result, most of them published about the best email tracker inthe market.

I left Mailtrack in 2016, and came back after some years as it was a great startup in town. I’m bridging that experience and seniority to help the company reach its next level of success.

How does Mailtrack Innovate?

Conrado Lamas: We bet in simplicity and relevance. We’re also strong believers in employees’ well-being. If our team is happy, the creativity will flow not only from innovative ideas, but also from every aspect of our work.

We have zero ambition in becoming the “next unicorn of Europe.” Instead, we focus on adding extra value to every feature we do. We get that information from users and data.

The best example is our latest release: Mailtrack Campaign. It’s one of the most expected features from Mailtrack — in fact, our users have sent over 5 million emails using this new feature. You too can now email up to 200 contacts at once using this tool. Mailtrack will separate all the messages in individual emails and track them one by one.

How the Coronavirus Pandemic affects your Business and how are you Coping?

Conrado Lamas: Our metrics haven’t been affected at all, which was honestly surprising. We’re keep growing month after month, and we’re closer to our year’s objective of increasing our annual revenue by 50%.

Did you have to make Difficult Choices, and what are the Lessons Learned?

Conrado Lamas: Who hasn’t? For me, leaving Mailtrack was a tough decision, but I’m happy I did so. It gave me the opportunity to learn from several other organizations and professionals. Actually, I was invited back to this company due to the experience I gained elsewhere. It’s very rewarding.

Lessons? It’s exclusively from this experience, but I think you should always make the best decision with the information you have at hand at that particular time. At times, it might be the wrong one; but it’s OK. We’ll always make mistakes.

How do you Deal with Stress and Anxiety, how do you Project yourself and Mailtrack in the Future?

Conrado Lamas: I’m a very anxious person, although I’m managing it well nowadays. A lot has to do with becoming a parent, focusing less on myself, and more on the kids as well answering your question without overthinking about the future.

It doesn’t mean that we don’t have plans or ambitions. For example, we’re betting in building the bases for growth at Mailtrack by 2021. However, we understand that a lot can happen between planning and real life. If the context changes, we’ll adapt accordingly.

Who are your Competitors? And how do you plan to Stay in the Game?

Conrado Lamas: The secret about Mailtrack is that we focus on simplicity and value that is unique in our area. Sure, other companies investing in Gmail productivity, such as Boomerang and Gmass, and are doing an incredible job. However, our value proposition is different. We plan to keep this focus on what we do well, and deliver valuable features to our users.