We talked to Dalia Faris Mudhafar, co-founder at Digizone Media on how the agency helps leading brands and marketers achieve their highest online ROI through a strategic combination of their services, proprietary technology, and performance management. The following is what she said about it?
First of all, how are you and your family doing in these COVID-19 times?
Dalia Faris Mudhafar: We are staying safe for sure and spending more time at home with the kids, trying to juggle between running an agency and raising two children (5 and 2-year-old girls).
Tell us about you, your career, how you founded Digizone Media.
Dalia Faris Mudhafar: I founded Digizone Media in 2014 with my father’s support, my ultimate mentor when it comes to entrepreneurship. I was trying to start something by myself after spending a couple of years working across agencies in Dubai.
Digizone Media did well back then, but it only started picking up during COVID-19; yes, it’s one of the blessings of 2020. When many businesses were shutting down, we were growing. That’s because companies out there realized the importance of going digital and shifting their budgets where people are spending more time on.
How does Digizone Media innovate?
Dalia Faris Mudhafar: Every single person working at Digizone has their own creative mindset. We are all creatives, and the world is our canvas. Staying up to date with the latest industry trends, learning from the big ones, and of-course keeping an eye on local market needs.
How the coronavirus pandemic affects your business, and how are you coping?
Dalia Faris Mudhafar: We might be from the few agencies out there that actually grew during the pandemic with more business calling us for digital help. Yet, we could tell that clients’ budgets were smaller than how they used to be pre-Covid.
Did you have to make difficult choices, and what are the lessons learned?
Dalia Faris Mudhafar: Difficult choices happen every day, be it internal team structure or business development choices. We try to be fair to our team as well as to our clients. We have learned that many businesses are still lacking basic information related to digital marketing, and our job before helping them go digital is to teach them what is digital is all about and what they will get out of it.
What specific tools, software, and management skills are helping you navigate the crisis?
Dalia Faris Mudhafar: Even though we are back in the office now, we can still say that Google drive is our best friend, in addition to Zoom, Asana, and Teams to engage with clients and suppliers who are out of the country or still working from home.
Who are your competitors? And how do you plan to stay in the game?
Dalia Faris Mudhafar: My competitors are countless, I don’t call them competitors as each has their own way of working, set of skills, and type of clients to serve. With our flexible working structure, easy packages, and top-level service quality, we will be in the game for some good time.
Your final thoughts?
Dalia Faris Mudhafar: We might have learned a lot from 2020, but trust me, we will be learning even more from 2021. Don’t let the pandemic stop you from anything you want to do. Now is the right time.