We talked to Damian Logghe of GeotargetingWP about how geolocation works and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Damian Logghe: I’m happy to say that we are all healthy. Life changed a bit, especially for my two daughters because they couldn’t go to school due to restrictions in my country.
Now, we are in the summertime, and things are much more relaxed, but we miss travelling. We have family in Spain that I haven’t seen in a while, luckily nowadays it’s easier to keep in touch with the internet.
Tell us about you, your career, how you founded GeotargetingWP.
Damian Logghe: I started as a self-taught freelancer programmer 12 years ago, but I have always been an entrepreneur, so the transition from creating products to manage a company was a transition that happened naturally.
Our company focuses on WordPress products that serve thousands of websites around the world. Geotargeting WP was founded to fill a gap in the WordPress ecosystem and had a steady growth rate since day one.
How does GeotargetingWP innovate?
Damian Logghe: We help website owners, agency and marketers in everything related to geolocation. From selling WooCommerce products, creating affiliate links, redirecting users to the right landing page, showing content based on location, and much more. We use IP geolocation or GPS for mobile phones to let website owners know the user’s real location and show the appropriate content for them, increasing the conversion rate and improving user experience.
How the coronavirus pandemic affects your business, and how are you coping?
Damian Logghe: We are an online business where most employees work remotely; thus, our daily routine hasn’t changed much. The coronavirus did slow down a bit the company growth the same way it affected the global economy, but that lasted between three or five months, and now we are on track again.
Did you have to make difficult choices, and what are the lessons learned?
Damian Logghe: We are lucky to say no, we didn’t have to make any difficult choices. The lesson learned is that external changes unrelated to your business could change the game plan, and you need to constantly adapt to be relevant to the market.
Who are your competitors? And how do you plan to stay in the game?
Damian Logghe: Our biggest competitor, Geotargetly, focuses on every website while our approach is based just on the WordPress ecosystem. While targeting only one market instead of all of them seems the wrong approach, but we think the opposite. WordPress has 60% of the website market, meaning 6 out of every 10 websites created are made with WordPress, and we managed to position ourselves as the biggest geolocation company.
Your final thoughts?
Damian Logghe: The pandemic changed the global rules, and many things won’t go back like, for example, renting a big office when your whole company can work remotely just fine. 2021 will be the year where vaccines will dictate if we can leave the pandemic back and return to our normal lives and the economy finally recover, or we will have to continue adapting and reinventing ourselves. This year will still be slow in growth in the general economy, and everything will be back to normal in 2022. Hopefully, everyone can stay healthy.
While the pandemic didn’t affect our regular operation, it impacted many of our customers, so we only hope we can leave all these behind as soon as possible.
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