Disinformation and Its “Snowball Effect”

Dan Brahmy of Cyabra tells us about breaking down social media to empower brands and uncover disinformation.

First of all, how are you and your family doing in these COVID-19 times? 

Dan Brahmy: Thanks a lot for asking. COVID has brought us a blessing with our first-ever baby boy in the family thus being a unique time period for ourselves and our surroundings. 

Tell us about you, your career, how you founded Cyabra.

Dan Brahmy: 29 years old, born and raised half of my life in Paris, and moved to Israel from high school. My career started at Google EMEA as an SMB Sales representative, through being a Senior Consultant at Deloitte Digital and eventually co-founding a tech startup with my economics professor.

That led me to get acquainted with Yossef Daar, an advisory board member at that former startup, which led up to founding Cyabra less than 3 years ago, due to his rich background in the intelligence military disinformation field.

How does Cyabra innovate? 

Dan Brahmy: Cyabra pioneers the solution to disinformation by combining Impact & authenticity analysis in one holistic solution. The SaaS product is able to distinguish between real/bad/fake actors involved in a topic, as well as detecting generated pictures/videos in real-time.

We provide our solutions to the financial Sector, Consumer Brands, and News & Media firms.

How does the coronavirus pandemic affect your business finances?

Dan Brahmy: The pandemic brought unique challenges, from a management and financial evolution POC, therefore lots of companies had to adapt quickly or succumb to the rough period. 

For Cyabra, the pandemic also led to an aggressive expansion and acquisition of multiple new customers, some of them including the US State Department. 

Did you have to make difficult choices regarding human resources and what are the lessons learned?

Dan Brahmy: Some cutbacks were implemented from a budgetary perspective, by preserving crucial expenses first and allowing a modest contingency plan for March-December 2020. That allowed the company not only to grow tremendously in revenue but also save cash reserves in times of need.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Dan Brahmy: There was a smooth evolution into a fully-digital relationship and communication for existing or potential customers throughout 2020, which led to cost savings (no flights and accommodations when unnecessary) by still keeping a close approach to answering their daily needs. 

Did you benefit from any government grants, and did that help keep your business afloat?

Dan Brahmy: We have not received any government benefits, but we also on the verge of announcing a recently closed round of funding…soon! 

Your website?

www.cyabra.com